BREAKING NEWS: Nemiroff Vodka has officially joined forces with the Wallabies as their new vodka partner in a groundbreaking multi-year deal with Rugby Australia, just announced today. This exciting partnership marks a significant expansion for Nemiroff, following their recent collaboration with the Wallaroos, and positions the brand prominently across both national rugby teams.
The agreement will enhance Nemiroff’s visibility through digital channels, stadium activations, and unique fan experiences. With Australian rugby entering a ‘golden decade’ featuring a home Lions Tour, the highly anticipated Rugby World Cup, and ongoing Bledisloe Cup clashes, this partnership couldn’t come at a more pivotal time.
Phil Waugh, CEO of Rugby Australia, expressed enthusiasm about the new alliance, stating,
“We’re excited to extend our relationship with Nemiroff as they join the Wallabies family. Their global standing, commitment to the highest standards, and passion for performance align seamlessly with the Wallabies’ values.”
This sentiment underscores the strategic importance of the partnership as both entities aim to deliver unforgettable experiences for rugby fans.
Yuriy Sorochynskiy, CEO of Nemiroff, highlighted the shared values that bring the two brands together. He remarked,
“Joining forces with the Wallabies is a powerful next step in our journey with Australian rugby. This team reflects the values we hold close: strength, pride, and an unwavering will to win.”
Sorochynskiy also emphasized the goal of creating “meaningful fan experiences” that resonate with a nation known for its resilience.
Founded over 150 years ago in Ukraine’s Podillya region, Nemiroff has recently earned accolades as the Vodka Brand Champion 2025 and Supreme Brand Champion 2025, marking a historic milestone as the first vodka to achieve top distinction across all spirits categories.
As the partnership unfolds, fans can expect a series of exciting initiatives that promise to elevate their engagement with the sport. The Wallabies now join a prestigious roster of global sports sponsorships that includes notable Premier League clubs such as Aston Villa, West Ham United, Everton, and Fulham FC.
Stay tuned for more updates on this developing story as the Wallabies prepare for their upcoming matches and Nemiroff rolls out new promotional activities. This partnership not only signifies a key moment for rugby in Australia but also reflects the growing global footprint of Nemiroff Vodka.
