UPDATE: iProspect has officially promoted Doris Cheung to Head of SEO, a pivotal move as the agency navigates the transformative impact of AI on digital marketing. This announcement was made just moments ago, signaling a significant shift in how the agency will approach search strategies moving forward.
In her new role, Cheung will spearhead the agency’s search practice, focusing on a multichannel SEO strategy that integrates AI, Marketplaces, and Social Search. With over 13 years of experience in SEO, she has been a key player at iProspect since joining as SEO Director in 2020 and later becoming a Client Partner in 2021.
Marcelle Hoyek, National Managing Director at iProspect, praised Cheung’s leadership and expertise: “Maureen is deeply embedded in the evolving world of SEO and passionate about how it can drive performance for our clients. Her appointment reflects our commitment to craft and innovation.”
In a statement, Cheung expressed her excitement about the new role at this critical juncture in the industry: “The future of SEO is multichannel, and I’m eager to enhance our offerings to ensure our clients appear organically at every point in the journey.”
Cheung has been instrumental in developing iProspect’s SEO capabilities, blending technical skill with effective content strategies to boost organic visibility and brand growth. Her promotion places her alongside other key leaders, including Chief Strategy Officer Nick Kavanagh and Head of Digital Bonnie Dodemaide.
This leadership change comes as iProspect was recently named the media agency of record for adventure playground operator BOUNCE Inc., further expanding its influential portfolio, which includes major brands like Air New Zealand, William Grant & Sons, Ferrero, and Kering.
As the digital landscape continues to evolve, iProspect’s commitment to innovation and excellence remains unwavering. Stay updated with the latest media and marketing news by subscribing to the Mediaweek Morning Report, delivered free to your inbox every day.
This significant development at iProspect not only reflects the agency’s internal talent but also highlights the urgent need for brands to adapt to the rapidly changing SEO environment. Cheung’s leadership is expected to drive substantial growth and performance improvements for iProspect’s clients in the coming months.
