BREAKING: Instagram has officially launched its long-awaited app for the iPad as of July 5, 2025. After **15 years** since both Instagram and the iPad debuted, users are eager to explore the new app, though early reports indicate a rocky start.
According to a blog post from Instagram’s parent company, Meta, the new app aims to cater to users’ growing preference for larger screens and short-form video content. However, initial feedback highlights significant usability issues that could dampen the experience for many.
To get started with Instagram for iPad, users can download the app directly from the App Store by searching for “Instagram.” Once downloaded, signing in is straightforward, mirroring the iPhone version. Users are prompted to allow notifications and tracking permissions, which can be declined if preferred.
However, the app’s layout and functionality have sparked disappointment among early users. Instead of a traditional feed, the Home tab directs users straight to Instagram Reels, with Stories from followed accounts displayed above. This design choice appears to prioritize engagement over usability, pushing users into the Reels algorithm immediately.
Instagram’s official statement clarifies this shift: “With Instagram for iPad, we’ve redesigned the experience to reflect how people use bigger screens today – for lean back entertainment.” This stark change may frustrate those expecting a familiar interface.
Navigating the app also presents challenges. To access your Following feed, you must tap the “People” icon, which opens a feed divided into three tabs: All, Friends, and Latest. The Latest tab offers a chronological view, which some users prefer for better content organization. While buttons for messaging, search, and notifications are included, many find the overall experience lacking compared to the iPhone.
One of the most troubling aspects is the inconsistent appearance between light and dark mode. Users report that the app often defaults to dark mode despite the iPad’s settings, leading to confusion and frustration.
Additionally, using Instagram in Split View mode has improved functionality, allowing users to multitask effectively. However, the app still struggles to make full use of the iPad’s larger display, often resulting in wasted screen space during video playback.
Meta’s push for increased engagement through Reels is evident, but the app’s current state leaves many users wishing for a more polished experience. As Instagram continues to evolve, users are encouraged to share their feedback to help shape future updates.
For those eager to try out the new Instagram for iPad, be prepared for a learning curve as the app navigates the balance between video-centric content and traditional social networking features.
Stay tuned for further updates as users continue to report their experiences with Instagram on iPad.
