Hisense has announced plans to introduce a range of affordable RGB LED TVs that could significantly impact the market for OLED televisions. These new models, set to launch in mid-2026, will be available in sizes ranging from 55 inches to 100 inches, with prices starting at €1,499 (approximately $1,759 / AU$2,680).
The anticipated series, featuring the U9 model, will include a technology dubbed RGB-MiniLED TriChroma. This innovative approach promises to deliver picture quality comparable to OLED displays, with enhanced brightness, accuracy, and longevity. Hisense has confirmed that even its largest models will be competitively priced, with the 100-inch variant listed at €4,999 (around $5,869 / AU$8,938).
Pricing and Features of the New Models
According to reports from FlatpanelsHD, the pricing structure for the new Hisense U9 models in Europe is as follows:
– 55 inches – €1,499
– 65 inches – €1,799
– 75 inches – €2,499
– 85 inches – €2,999
– 100 inches – €4,999
This pricing strategy represents a significant reduction compared to Hisense’s current RGB-MiniLED offerings, which are priced at $19,999 for the 100-inch model and $29,999 for the 116-inch model. The new TVs are expected to incorporate the Hisense Hiview AI Engine X, refresh rates of up to 165Hz, and advanced anti-glare coatings. A formal unveiling of these models is scheduled for CES 2026 in January.
Industry Trends and Competition
Hisense is not alone in its pursuit of the RGB LED market. Other major manufacturers, including Sony and TCL, are also anticipated to launch RGB LED TVs in sizes starting at 50 inches by 2026. Insights from Omdia research director David Hseih indicate that this emerging technology could reshape consumer options in large-screen televisions.
The competitive landscape suggests that 2026 will be a pivotal year for RGB LED technology, potentially positioning it as a viable alternative to OLED. As consumers increasingly seek high-quality viewing experiences at more accessible price points, manufacturers are likely to accelerate their innovations in this sector.
As the market evolves, consumers can look forward to enhanced options that promise to elevate their home entertainment experiences. The upcoming Hisense U9 models could be the first step in making high-quality displays truly accessible.
