KuCoin, a prominent global cryptocurrency exchange, has launched its new On-Chain Payment Solution through its crypto payment platform, KuCoin Pay. Announced on September 9, 2025, from Providenciales, Turks and Caicos Islands, this innovative solution aims to enhance cryptocurrency accessibility for merchants and consumers alike.
The On-Chain Payment Solution offers a decentralized framework for direct cryptocurrency transactions on the blockchain. By utilizing an extensive Anti-Money Laundering (AML) compliance system, the platform facilitates wallet-to-wallet transfers without the need for intermediaries. This ensures that users benefit from the speed, security, and transparency characteristic of decentralized networks.
Merchants can take advantage of multi-chain support, allowing compatibility with leading blockchains and accommodating popular assets such as BTC, USDT, USDC, and others. The low-cost structure means users pay only gas fees, creating an economic advantage for both consumers and businesses. For merchants, this solution opens the door to a global market while providing easy-to-integrate APIs and payout functionalities.
Empowering Small and Medium-Sized Businesses
Designed with small- and medium-sized merchants in mind, the On-Chain Payment Solution features turnkey white-label integration. This capability allows businesses—from online e-commerce platforms to brick-and-mortar stores—to implement customized crypto payment systems without the need to develop infrastructure independently. The streamlined process preserves brand identity while simplifying onboarding, reducing technical complexity, and accelerating time to market.
Through this solution, merchants can significantly mitigate the risks associated with fraud and chargebacks thanks to irreversible transactions. Furthermore, it enables access to a rapidly expanding crypto user base, fostering opportunities for innovative business models. By incorporating modern payment options, businesses can enhance customer loyalty and establish themselves as leaders in the evolving landscape of Web3 and decentralized finance (DeFi).
Enhancing User Experience and Control
For end-users, the On-Chain Payment Solution provides a seamless checkout experience, empowering consumers with greater control over their funds. Users can select from a diverse range of cryptocurrencies, including BTC, ETH, and various stablecoins, enjoying borderless access to their assets from anywhere in the world.
Raymond Ngai, KuCoin Pay Lead, emphasized the significance of this launch, stating, “This On-Chain Payment Solution marks a pivotal advancement in bridging cryptocurrency with everyday commerce. With its turnkey white-label capabilities, it empowers merchants to integrate crypto payments effortlessly while maintaining brand integrity.” He added, “By prioritizing direct, secure, and cost-effective transactions, we’re not only enhancing trust and efficiency but also driving responsible innovation to make crypto accessible for all.”
With the introduction of the On-Chain Payment Solution, KuCoin Pay is poised to revolutionize crypto commerce by offering businesses and consumers a robust, efficient, and user-friendly payment system, solidifying its position in the rapidly evolving financial landscape.
