UPDATE: AITO has just unveiled its latest lineup of high-end electric vehicles—the AITO 9, AITO 7, and AITO 5—at the 2025 IAA MOBILITY in Munich, specifically tailored for the Middle East market. This groundbreaking launch marks a significant leap in the company’s commitment to delivering a ‘New Luxury’ intelligent mobility experience that resonates with discerning customers globally.
The introduction of these models signifies AITO’s achievement in meeting rigorous overseas market entry standards, allowing for broader accessibility to its innovative electric vehicle technology. The brand’s philosophy, encapsulated in the phrase ‘Intelligence Redefining Luxury,’ merges traditional luxury with cutting-edge technology, setting a new benchmark for the automotive industry.
With the implementation of features like Intelligent Power, Intelligent Driving Assistance, and Intelligent Safety, AITO aims to redefine what luxury means in the realm of electric vehicles. These advancements promise a mobility experience that prioritizes comfort, safety, and technological integration.
The Super Range-Extender Technology featured in these new models is a game-changer, boasting a remarkable thermal efficiency of 44.8% and a fuel-to-electricity conversion efficiency of 3.65 kWh/L. This technology not only eases range anxiety but also enhances the overall driving experience, making it safer and quieter. Since its launch, AITO has sold over 770,000 units of its REEV versions in China, with data revealing that 70% of user mileage is in pure electric mode, significantly lowering carbon emissions.
AITO’s Intelligent Driving Assistance technology is gaining traction, having accumulated over 3.45 billion km of driving data, benefiting over 621,000 users. This sophisticated system enhances driving safety and responsiveness while simplifying complex maneuvers, ensuring an effortless driving experience. As part of its expansion, AITO is currently validating intelligent driving features for Middle Eastern users, promising to deliver a seamless mobility experience.
In a bold statement on safety, AITO claims that ‘safety is the ultimate luxury.’ Their vehicles are equipped with an industry-leading intelligent safety system that covers all aspects of user safety—life protection, power safety, data security, health protection, privacy, and cybersecurity, ensuring comprehensive protection throughout the vehicle’s lifecycle.
The intelligent cockpit of AITO models provides a personalized driving and entertainment experience, supporting trilingual interaction and multiple device connectivity. These features are designed to cater to the unique needs of users in the Middle East, including enhancements for local driving conditions and compliance with regional regulations.
The AITO vehicles have undergone rigorous testing in extreme environments, including deserts, ensuring they are well-suited for local climates. The brand’s commitment to localization is evident through its Competence Center in Amsterdam and manufacturing base in Indonesia, aimed at elevating product quality and customer satisfaction.
As AITO advances its “Glocal” strategy, the focus remains on innovation through substantial investments in technology R&D. Collaborations with top global industry partners are driving this initiative, underscoring AITO’s mission to deliver intelligent luxury mobility experiences that resonate with users worldwide.
The unveiling of these models is not just a product launch but a pivotal moment in the evolution of electric vehicles, setting the stage for a future where luxury and technology converge seamlessly. Stay tuned for more updates as AITO continues to redefine the landscape of intelligent mobility.
