JUST ANNOUNCED: Coventry, a leader in the life insurance secondary market, is making headlines this Life Insurance Awareness Month by emphasizing the critical role and immense value of life insurance. On September 22, 2025, the company revealed its commitment to transforming life insurance into a powerful and flexible asset for policyholders.
Coventry has delivered over $6 billion to policyholders who would have otherwise surrendered or lapsed their policies, showcasing the significant impact of their work. “Life insurance is one of the most valuable assets people own, safeguarding loved ones, fueling dreams, and adapting to life’s changes,” stated Reid Buerger, CEO of Coventry. This urgent message highlights the importance of life insurance in family protection, retirement planning, and estate management.
As the awareness month unfolds, Coventry’s mission is to ensure that life insurance lives up to its extraordinary promise—offering security, flexibility, and lasting value at every stage of life. The company is dedicated to raising industry standards and expanding consumer choice, reinforcing its leadership position in the market.
With a legacy spanning more than two decades, Coventry’s innovations have unlocked new opportunities for policyholders. The company’s vibrant secondary market allows individuals to maximize returns on their life insurance policies, ensuring they remain valuable assets throughout their lives.
Life Insurance Awareness Month serves as a crucial reminder of the vital role that life insurance plays in financial planning. Coventry urges consumers to recognize the potential of their policies, encouraging them to explore options that can enhance their financial security.
The developments at Coventry are part of a broader movement to educate the public about the multifaceted benefits of life insurance. As the month progresses, stakeholders are encouraged to engage with their policies and consider how they can leverage this essential asset for their families’ futures.
Stay tuned for more updates as Coventry continues to lead the charge in transforming life insurance into a flexible and powerful financial tool. For more information, visit Coventry.com or contact Jonny Shiver, Vice President of Marketing, at (877) 836-8300 or via email at [email protected].
This is a developing story. Check back for the latest updates on life insurance trends and the ongoing impact of Coventry’s initiatives.
