As the year draws to a close, anticipation builds for Black Friday 2025, set to officially commence on November 28, 2025. This annual shopping event has grown into one of the largest online sales periods, attracting millions of consumers looking for discounts across various categories. While the official start date is late November, many brands are expected to initiate their promotions earlier, further extending the shopping frenzy.
When to Expect Sales
Black Friday falls on the last Friday of November, with sales continuing until December 1, 2025, which coincides with Cyber Monday. This day, known for its online deals, is always observed on the first Monday following Black Friday. While some consumers debate whether Cyber Monday offers better deals than Black Friday, it ultimately varies by retailer. Certain brands may inflate prices before offering discounts on Cyber Monday, while others might reserve their best offers for the Black Friday weekend.
Participating Brands and Early Sales
The trend of brands participating in Black Friday sales has become the norm rather than the exception. Last year, over 150 brands engaged in the event, providing significant discounts across various sectors. Consumers are advised to remain vigilant for early sales that often begin right at midnight on November 1. Retailers such as The Iconic, Dyson, Adore Beauty, and Myer have previously launched early promotions, making it worthwhile for shoppers to check their websites in advance.
While the range of products available during Black Friday is extensive, shoppers should consider making a list of essential items to avoid impulse purchases. The event is an opportune time to secure gifts for the holiday season, helping to alleviate the stress of last-minute shopping later in December.
As the date approaches, updates regarding specific deals and participating brands will continue to emerge. Consumers eager to take advantage of this shopping bonanza should stay informed to maximize their savings during Black Friday 2025.
