URGENT UPDATE: Habanos, S.A. has just unveiled the exclusive Partagás Royales vitola during the prestigious TFWA World Exhibition & Conference in Cannes, France, held on September 30, 2025. This launch represents a significant step in the company’s commitment to the Duty Free and Travel Retail markets, blending rich tradition with modern innovation.
The Partagás Royales features a robust size of 48 ring gauge x 150mm, designed to captivate both seasoned aficionados and new explorers of premium cigars. Attendees at the gala dinner, which included exclusive distributors and industry leaders, were treated to a first look at this remarkable vitola, packaged in an elegant travel humidor containing 20 Habanos.
“The launch of Partagás Royales makes the Habano a true universal ambassador,” stated Maritza Carrillo González, Co-President of Habanos, S.A. “This exclusive product is crafted entirely by hand with long filler from the renowned Vuelta Abajo region, ensuring every cigar embodies the essence of luxury.”
This new vitola not only commemorates the 180th anniversary of the Partagás brand but also aims to enhance the travel experience for discerning cigar lovers around the world. Habanos, S.A. is positioning itself as a leader in the global premium tobacco market, leveraging its Duty Free and Travel Retail channels to reach millions of travelers annually.
The Partagás Royales is characterized by its full strength and unique flavor profile, featuring elegant notes of cocoa and oak that evolve throughout the smoking experience. The estimated smoking time is 45 to 60 minutes, providing a satisfying, rich experience for those who indulge.
Beatriz Garrido García, Director of Operational Marketing at Habanos, S.A., emphasized, “With Partagás Royales, we offer an experience designed for the discerning traveler, reinforcing our innovative approach in this strategic market.”
As Habanos continues to expand its exclusive portfolio, the introduction of the Partagás Royales reflects a deep commitment to quality and tradition. This launch is set to not only elevate the brand but also enrich the cultural experience of Habanos for travelers worldwide.
What’s Next: Keep an eye on Habanos, S.A. as they reveal more exciting developments in their product lineup aimed at enhancing the global cigar community. This momentous unveiling is expected to generate significant buzz among tobacco enthusiasts and collectors alike.
This launch marks a pivotal moment for Habanos, S.A., and the Partagás Royales is poised to be a must-have item for cigar lovers and collectors around the globe. Don’t miss out on this extraordinary new offering that promises to deliver an exceptional sensory experience.
