Recent research has revealed significant insights into how geography and demographics shape the perceptions of U.S. florists regarding sustainability. The study examined florists’ attitudes towards environmental issues and their implementation of eco-friendly practices, such as minimizing the use of floral foam, sourcing local flowers, and reducing single-use plastics.
A geographical analysis highlighted that regional differences play a crucial role in how sustainability is prioritized within the floral industry. Certain areas exhibit a stronger adoption of environmentally conscious practices compared to others. This divergence suggests that local cultures and market demands influence florists’ approaches to sustainability.
In addition to geographical factors, the research included a demographic analysis that underscored how age, education, and years of professional experience impact florists’ views on environmentalism. The findings indicate that generational differences and professional backgrounds significantly affect the openness to new techniques and the adoption of sustainable methods in floral design.
This comprehensive investigation represents a significant step in understanding how U.S. florists are responding to the growing demand for sustainability in floral design. By identifying where and among which demographics sustainable practices are most prevalent, the research offers valuable insights for educators, industry leaders, and policymakers aiming to promote environmentally responsible approaches within the floral sector.
Dr. Etheridge, an Associate Professor of Floral Management at Mississippi State University, led this research in collaboration with colleagues from Texas State University. The study was funded by the Floral Marketing Fund (FMF), in partnership with the American Floral Endowment (AFE), and co-sponsored by BloomNet® and Syndicate Sales. Dr. Etheridge stated, “This research was conducted to better understand how professional florists perceive environmentalism and the adoption of sustainable floral design practices, and to determine whether these perceptions vary across demographic groups and geographical regions in the United States.”
The research aimed to identify trends, barriers, and opportunities within the floriculture industry, providing crucial data for stakeholders looking to enhance sustainability practices. The full articles detailing the findings can be accessed on the ASHS HortTech electronic Journal website at the following links: [https://doi.org/10.21273/HORTTECH05612-25](https://doi.org/10.21273/HORTTECH05612-25) and [https://doi.org/10.21273/HORTTECH05679-25](https://doi.org/10.21273/HORTTECH05679-25).
Established in 1903, the American Society for Horticultural Science (ASHS) is renowned as one of the most respected professional societies dedicated to horticultural science. ASHS promotes scientific research and education across all branches of horticulture, representing a diverse membership that includes scientists, educators, students, landscape managers, and industry professionals. For further information, visit ashs.org.
This research not only sheds light on current practices but also encourages ongoing dialogue about sustainability within the floral industry, paving the way for future developments that align with environmental values.
