UPDATE: DoubleVerify has just announced a significant expansion of its partnership with Microsoft Advertising, enhancing ad measurement capabilities across Microsoft’s premium inventory. This development, confirmed today, aims to improve ad transparency for advertisers utilizing Microsoft platforms, including MSN, Outlook, and Microsoft Casual Games.
The expanded integration will now include the launch of the DV Campaign Automator, a tool designed to streamline campaign management for advertisers and agencies. This new feature simplifies the entire campaign setup process—covering creation, settings, tag management, billing, and reporting—all while ensuring full verification coverage, allowing advertisers to act swiftly and effectively.
Mark Zagorski, CEO of DoubleVerify, expressed enthusiasm about the enhanced collaboration, stating, “We are excited to build on our successful integration with Microsoft Advertising and expand our measurement solutions across the platform’s proprietary inventory and data.” This latest release underscores DoubleVerify’s commitment to enhancing media effectiveness for advertisers, which is vital in today’s fast-paced digital landscape.
With this integration, advertisers can now leverage Microsoft’s in-market audience data to authenticate media quality across various formats, including display, native, and video ads. The potential for driving superior business outcomes with these Audience ads is immense, especially as marketers aim to reach high-intent consumers through trusted Microsoft sites and third-party publishers.
The DV Campaign Automator is poised to revolutionize ad workflow efficiency. By automating multiple aspects of campaign management, it significantly reduces the manual workload for advertisers, enabling quicker campaign execution. As Danielle McMeekin, VP of Global Performance Sales at Microsoft Advertising, noted, “The extension of our integration with DoubleVerify allows us to deliver additional insights to our shared clients for more successful campaigns.”
Advertisers utilizing the expanded integration will gain access to detailed campaign analytics through DV PinnacleR, DoubleVerify’s unified reporting platform. This powerful tool provides visibility into critical verification metrics such as brand suitability, viewability, and invalid traffic detection, enhancing transparency and performance insights.
This integration builds on the foundation of DoubleVerify’s Media AdVantage Platform (MAP), marking a transition from verification-only services to a comprehensive media effectiveness platform. As the digital advertising landscape continues to evolve, these advancements promise to deliver crucial support for advertisers striving for enhanced performance and accountability.
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This urgent update marks a pivotal moment in ad transparency initiatives, highlighting the growing demand for verified, trustworthy advertising solutions in an increasingly complex digital environment.
