22 October, 2025
uk-regulates-apple-and-google-following-eu-s-digital-market-strategy

The UK’s Competition and Markets Authority (CMA) has officially designated Apple and Google as qualifying for regulation under its framework, aligning closely with the European Union’s Digital Markets Act. This classification opens the door for potential fines that could significantly impact these tech giants.

In July 2025, the CMA announced its decision to categorize specific firms as having “Strategic Market Status” (SMS). This term serves as an alternative to the EU’s label of “gatekeeper” for major technology companies. While the exact criteria for this designation remain undisclosed, the CMA’s focus on Apple and Google raises questions about the exclusion of other major players like Amazon and Microsoft.

Implications of the Strategic Market Status

The SMS classification subjects Apple and Google to stricter regulatory oversight, similar to the framework established in Europe. This development underscores a growing trend among governments to impose regulations aimed at curbing the power of large technology firms. By adopting this approach, the UK aims to promote competitiveness and protect consumers in an increasingly digital marketplace.

The potential for substantial financial penalties is noteworthy. According to sources, these fines could reach billions of dollars, depending on the violations and non-compliance with the new regulations. The CMA’s move is seen as a significant shift in the regulatory landscape for digital markets in the UK.

Comparative Context with the EU

The CMA’s decision closely mirrors the European Union’s strategy, emphasizing a coordinated regulatory effort across major economies. The EU’s Digital Markets Act, which came into effect earlier, has already initiated similar measures against Apple and Google, focusing on their dominance in various digital sectors.

With the UK’s move, the two tech companies now face a dual regulatory environment, complicating their operations. Experts are keenly observing how these developments will influence the tech industry in the UK and beyond.

The CMA’s action reflects a broader global trend towards more stringent regulations for tech giants, aimed at fostering fair competition and limiting monopolistic practices. As technology continues to evolve, regulatory bodies worldwide are increasingly scrutinizing the practices of major players in the digital landscape.

Overall, the CMA’s classification of Apple and Google as firms with Strategic Market Status marks a significant step in the ongoing effort to regulate powerful technology companies, ensuring that they operate within a framework that promotes fairness and accountability.