BREAKING: Comedian-musician Tom Cardy has teamed up with music legend Shania Twain for an innovative new campaign with Uber. This unexpected collaboration is already making waves and promises to be a must-see for fans and new audiences alike.
In a recent interview with Variety AU/NZ, Cardy shared the surreal experience of working with Twain, stating, “It was crazy.” After Uber reached out to him, he was eager to create a song but had no idea he would be collaborating with a superstar. “They kept saying, ‘We have someone cool we want you to work with,’ but wouldn’t tell me who,” he explained.
Cardy’s curiosity peaked when he learned he might have to fly to Canada. He suspected it could be either Justin Bieber or Shania Twain, ultimately expressing his preference for the latter. His hunch proved correct, culminating in a unique creative partnership where Cardy directed Twain’s vocals during their virtual meetings.
The ad, filmed in Canada, features a comedic twist with Cardy and Twain performing in a car, along with a double of Cardy for added humor. “It was like being on a road trip for eight hours with Shania Twain,” Cardy joked, emphasizing the lighthearted and fun nature of the project. He praised Twain’s talent, noting, “She gets everything in one take.”
This campaign marks Cardy’s first major brand partnership, and he emphasized that it remained true to his musical style. “They knew what they were getting with me,” he said. “They weren’t going to ask me to change it from what I can do really well.” He believes the blend of humor, music, and self-awareness will resonate with his fans. “I think my fans will love it,” Cardy stated, highlighting the excitement of transitioning from making silly videos to dancing in a car with a global superstar.
Looking ahead, Cardy hinted that the collaboration might not end with just this 60-second ad. “I’d love to,” he said, expressing interest in getting the song into the triple j Hottest 100 charts and potentially creating a follow-up project with Uber.
This thrilling partnership between Tom Cardy and Shania Twain is generating buzz across social media, making it an exciting development for fans of both artists and a noteworthy moment for Uber’s marketing strategy. Stay tuned for more updates on this unfolding story and the impact it may have on the music and advertising landscapes.
