Billy Rule
Acclaimed journalist Billy Rule recently celebrated over two decades of storytelling with STM, the Sunday Times Magazine. Reflecting on his extensive career, Rule highlighted the powerful impact of magazine storytelling and its ability to resonate deeply with readers.
In late 1988, at the age of 21, Rule began his journalism journey at The Daily Mirror in Sydney. His early experiences included working police rounds and chasing news stories across the western suburbs. The environment was challenging, requiring him to file stories while navigating the heat and hustle of his daily commutes. Rule recalls, “Never have the four words ‘learning on the job’ been so accurate,” as he learned the intricacies of reporting while encountering a range of stories from tragic accidents to community events.
His formative years in journalism culminated in a profound encounter that would shape his understanding of the profession. While working at The Daily Mirror, he covered the aftermath of the tragic Anita Cobby case, a brutal murder that left a mark on Sydney’s psyche. This event underscored the responsibility journalists hold in telling sensitive stories.
As his career progressed, Rule transitioned to The Australian, where he discovered the allure of magazine storytelling. He was captivated by the glossy formats and compelling narratives of weekend inserts. Inspired by the depth and creativity of magazine writing, he sought to hone his storytelling craft further.
In 2005, Rule took a significant step when he joined The Sunday Times in Perth. This move marked the beginning of his relationship with STM. He recalls his initial excitement as he prepared to contribute to a publication known for its engaging storytelling. His first article featured John Steffensen, a celebrated athlete, which demonstrated his ability to capture both the human experience and the thrill of sports.
Rule’s approach to storytelling has always emphasized the importance of authentic connections. He has written extensively about the real-life experiences of everyday individuals, often focusing on stories that resonate on a deeper emotional level. One poignant example was his interview with Debra Chittleborough, who shared the heartbreaking story of her daughter Kaitlin, who drowned in a neighbor’s pool. Rule’s sensitive portrayal of her grief not only honored her story but also aimed to raise awareness about pool safety, potentially saving lives.
Throughout his career, Rule has learned that every person has a story worth telling. He embraces the belief that storytelling can bridge gaps between people, highlighting shared experiences and emotions. From his encounters with celebrities like Serena Williams to regular citizens navigating their lives, Rule has demonstrated that powerful narratives often emerge from the most unexpected places.
In his years at STM, he has covered various stories, including the tragic loss of a racehorse, Gilded Venom, which left an indelible mark on its trainer and supporters. Rule’s reporting not only captures the events but also the emotions and experiences of those involved.
As he reflects on his journey, Rule emphasizes the evolution of STM and its commitment to quality storytelling. He notes that while the magazine’s editorial tone may have shifted over time, the essence of storytelling remains at its core. “STM could easily stand for Story Telling Magazine,” he muses, highlighting the publication’s dedication to crafting meaningful narratives.
Looking ahead, Rule remains passionate about the craft of journalism and the stories that await discovery. His journey from a young cadet at The Daily Mirror to an established journalist at STM exemplifies the profound impact that storytelling can have on both the storyteller and the audience. As he continues to engage with diverse narratives, Rule’s work serves as a testament to the power of journalism in shaping understanding and empathy within society.
