The French government has suspended access to the online platform of fast-fashion retailer Shein following a public outcry over the sale of sex dolls with child-like features. This decision occurred on Wednesday afternoon, mere hours after Shein opened its first permanent store in Paris, located within the historic BHV Marais department store. The store’s launch attracted a mix of enthusiastic shoppers and demonstrators holding anti-Shein signs, who briefly interrupted the opening ceremony before being escorted away by security personnel.
The French Ministry of Finance did not clarify if the suspension would affect Shein’s physical store or provide details on the rationale behind the decision. Officials stated that the suspension would remain in effect until Shein can demonstrate compliance with French laws regarding illegal content. In response, Shein expressed its commitment to collaborate with French authorities to address concerns and emphasized its desire for constructive dialogue.
The controversy erupted when the French consumer watchdog identified the dolls on Shein’s website, noting that their descriptions and categorization strongly implied a child-pornographic nature. Two days prior to the suspension, French authorities had placed Shein on notice regarding these listings. The government has the legal authority to mandate the removal of illegal content, such as child pornography, within a 24-hour timeframe. If non-compliance occurs, internet service providers may be instructed to block access to the offending site.
Despite the government announcement, access to the French version of Shein’s website remained available.
Public Backlash and Store Opening
The backlash against Shein intensified as protesters rallied outside the BHV Marais department store, opposing the retailer’s entry into the French market. An online petition against the store’s opening garnered over 120,000 signatures, prompting significant media attention. Many demonstrators camped outside the store that morning, voicing their dissent against the company’s practices.
Yet, large crowds of customers were undeterred by the protests. Among them was Ticia Ones, a frequent Shein online shopper, who attended the grand opening primarily to explore products in person. “We can see what we order, touch the items; it’s a good thing,” she noted. “The price is definitely appealing.”
The Société des Grands Magasins (SGM), which owns the BHV Marais, condemned the sale of sex dolls but also commended Shein for its swift action to address the controversy. Despite facing criticism, SGM officials believe Shein’s presence could help revitalize the financially struggling department store. Karl-Stéphane Cottendin, the chief operating officer of SGM, expressed support for the retailer’s proactive stance, stating, “We are proud to have a partner who has spoken out firmly.”
Shein’s Response and Future Actions
In light of the ongoing situation, Shein has announced the immediate ban of all sex doll products from its listings and temporarily removed its adult products category for review. The retailer is also investigating how these controversial listings bypassed its internal screening measures.
Shein has faced criticism in the past regarding its environmental practices and labor conditions, adding complexity to its market entry in France. As the company seeks to navigate these challenges, it remains to be seen how the suspension will affect its operations in the country and whether it can rebuild trust with consumers and authorities alike.
The implications of this development extend beyond Shein itself, highlighting broader societal issues related to consumer protection and corporate responsibility. As the situation unfolds, the retailer’s response will be closely scrutinized by both the public and regulatory bodies.
