6 November, 2025
food-giant-invests-300-million-in-dooen-potato-processing-plant

URGENT UPDATE: The Victorian State Government has just approved a transformative investment of $300 million for a new food manufacturing plant in Dooen, set to revolutionize the local economy. This state-of-the-art facility, operated by Farm Frites, is expected to create 250 local jobs and process up to 250,000 tonnes of Australian-grown potatoes annually when it opens in 2027.

The announcement was made public by the Horsham Rural City Council today, marking a significant milestone for the region’s agricultural sector. The council expressed enthusiasm over the project, which they believe will bolster local employment and provide vital support to Australian farmers. Acting Mayor Brian Klowss stated, “We are thrilled at the announcement and look forward to welcoming Farm Frites to our region. This is a huge tick of approval for our agricultural community.”

Farm Frites, a leading global supplier of frozen potato products, is known for servicing major brands like KFC and Hungry Jacks. The establishment of the Dooen plant will be its first venture in the southern hemisphere, further enhancing Australia’s role in international food supply chains. Kieran Prestidge, General Manager of Farm Frites Australia, expressed his excitement, saying, “Dooen is perfectly located between the best growing regions in Australia and has excellent road and rail links.”

This project is part of the Victorian State Government’s Development Facilitation Program, designed to accelerate planning decisions for projects that promise significant economic contributions. The approval underscores the government’s commitment to strengthening the agricultural and manufacturing sectors in Victoria.

As the community prepares for this major development, local leaders emphasize the long-term benefits it will bring to the region, including job training and career opportunities for students. The project is not only a boost for the local economy but also a vital step toward enhancing food security in Australia.

Residents and local officials are eager to witness the positive changes this investment will bring, as it highlights the region’s proud agricultural history and excellent transport connections. The Dooen plant is poised to play a pivotal role in delivering quality Australian produce to consumers across the nation.

Stay tuned for more updates as this significant development unfolds, and see how it impacts the local community and the broader agricultural landscape in Australia.