Rover, the leading global marketplace for pet care, has officially completed its acquisition of Mad Paws, Australia’s top online pet care platform. This strategic move marks Rover’s entry into the Australian market, enhancing its footprint beyond North America and Europe.
The acquisition, which was finalized on November 3, 2025, follows the approval from Mad Paws shareholders and the Supreme Court of New South Wales. Rover acquired 100% of Mad Paws’ shares through a scheme of arrangement announced earlier on July 21, 2025. As part of the transaction, Mad Paws shareholders will receive A$0.14 in cash for each share held at the scheme record date. Mad Paws shares were suspended from trading on November 3, 2025, with plans to delist from the Australian Securities Exchange effective after trading on November 12, 2025 (AEST).
Australia’s pet care market, valued at approximately A$30 billion, represents a significant opportunity for Rover to expand its services. The Mad Paws platform has successfully built its business over the past 11 years, now supporting over 300,000 active pet parents and 70,000 registered pet care providers across the country, facilitating more than 400,000 transactions in 2024.
Strategic Partnership and Future Plans
Mad Paws will continue to operate under its established brand, based in Sydney, Australia. The company will be led by its Group CEO, Justus Hammer, who co-founded the platform. “The closing of this transaction represents a significant milestone in Rover’s journey,” said Brent Turner, CEO of Rover. “We’re delighted to reach Australian pet parents for the first time, continuing our mission of making it possible for everyone to experience the unconditional love of a pet.”
Hammer echoed this sentiment, expressing enthusiasm for the partnership. “Brent and the Rover team have built a remarkable culture and marketplace. We’re thrilled to officially embark on this partnership and ensure pet parents throughout Australia have access to reliable, trustworthy pet care whenever they need it.”
Legal counsel for Rover was provided by Herbert Smith Freehills Kramer, while Talbot Sayer served as legal counsel for Mad Paws. The financial advisory role for Mad Paws was undertaken by Highbury Partnership.
About Rover and Mad Paws
Founded in 2011 and headquartered in Seattle, Washington, Rover has established itself as the world’s largest online marketplace for pet care services. The platform connects pet parents with local pet care providers offering services such as boarding, in-home pet sitting, doggy daycare, and dog walking.
Meanwhile, Mad Paws operates Australia’s leading online pet ecosystem, providing a marketplace where pet owners can easily access high-quality services and products. With over two million pet care services provided since its inception, Mad Paws has become the go-to platform for pet care needs across Australia.
For more information about Rover, visit www.rover.com.
