UPDATE: SHEIN’s end-of-year Tick It Off Fest is taking social media by storm in Australia, igniting a wave of celebrations across TikTok and Instagram. As of November 17, 2025, Australians are transforming their year-end resolutions into real-time achievements, showcasing personal victories from redecorating homes to finally pursuing long-delayed plans.
The festival has captured the attention of users nationwide, fueled by the catchy “Tick It Off” soundtrack that has generated over 200 videos and is quickly approaching 2 million views on TikTok. This high-energy anthem, paired with a viral dance challenge, is at the heart of a movement that encourages Australians to celebrate their progress before the year ends.
Creators like Emilee Hembrow, Chiara Christo, and Cassie Leong are leading the charge, sharing their personal transformations and style updates. Hembrow embraced end-of-year shopping, Christo refreshed her wardrobe, and Leong showcased her unique fashion sense. This content is more than just visual appeal; it emphasizes how accessible, affordable style can lead to confidence and real-world action.
The Tick It Off Fest underscores the notion that resolutions are not confined to January. Instead, it highlights the satisfaction of crossing items off one’s list—whether big or small. From upgrading living spaces to finding the perfect summer outfit, the campaign inspires Australians to celebrate their accomplishments in real time.
Social media feeds are flooded with before-and-after stories, showcasing spontaneous moments of transformation. Videos range from get-ready-with-me (GRWM) sessions to humorous skits, all set to the infectious Tick It Off soundtrack. The result is an uplifting feed filled with relatable, feel-good content that motivates everyone to finish the year on a high note.
SHEIN is actively inviting more Australians to participate in this vibrant celebration. Whether it’s a new outfit, self-care, or finally tackling that long-overdue project, the message is clear: every small action counts. Users are encouraged to search #TickItOffFest to join the movement and witness how Australians are turning their goals into vibrant realities.
As the Tick It Off Fest continues, it’s clear that resolutions are meant to be celebrated now rather than later. This campaign is not just about fashion; it’s about empowerment, joy, and the collective spirit of Australians embracing their achievements, one post at a time.
For more details and to see the latest posts, follow the #TickItOffFest hashtag on social media.
