URGENT UPDATE: News Australia has just launched a massive network-wide campaign for Black Friday and Cyber Monday, aiming to connect retailers with an estimated 18.8 million Australians during this critical shopping period. The campaign, which spans digital, video, social, and print platforms, is designed to maximize brand visibility and sales opportunities for participating retailers.
The initiative is anchored by two key components: the news.com.au checkout shopping hub and the comprehensive print-and-digital insert, The Ultimate Guide. Both resources are crafted to assist consumers in navigating the increasingly crowded discount landscape. Major retail partners like Harvey Norman, Aldi, Priceline, and Inspiring Vacations are set to benefit from this expansive reach.
During the peak shopping window, a live deals ticker will be prominently featured on the homepages of news.com.au and state mastheads including The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser. This will display up to 12,000 expert-recommended deals across categories like tech, home, fashion, and beauty.
On Friday, November 21, the 16-page Ultimate Guide will hit newsstands, consolidating essential Black Friday and Cyber Monday deals while providing verified recommendations for savvy shoppers. This guide aims to empower consumers seeking the best bargains amid the noise of competing offers.
Laura Saleh, National Head of Retail at News Australia, remarked, “Our data shows Aussies are shopping smarter and earlier when it comes to Black Friday and Cyber Monday. By integrating news.com.au, our state mastheads, and lifestyle titles with the e-commerce power of news.com.au checkout, we’ve created an unmatched ecosystem that serves both partners and millions of Aussie consumers.”
The campaign also extends to several of News Australia’s prestigious and lifestyle titles, including The Australian, Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au, and Kidspot. These platforms will provide complementary content to enhance visibility for advertisers and assist deal-seeking audiences during this promotional period.
With the holiday shopping season rapidly approaching, this campaign is critical for both retailers and consumers. The push by News Australia not only highlights the growing trend of early shopping but also emphasizes the importance of trusted information in the lead-up to major sales events. Retailers and consumers alike are urged to engage with these resources to maximize their shopping experience.
Stay tuned for further updates as retailers prepare for what promises to be a record-breaking Black Friday and Cyber Monday in Australia. Don’t miss out on the best deals—mark your calendars and visit news.com.au for the latest offerings!
