Salad and Go, a popular drive-thru restaurant chain, has officially expanded its menu to include sweet options for the first time, responding to increasing customer demand. The newly introduced items include a gluten-free Chewy Marshmallow Bar and two innovative beverages, marking a significant shift in the brand’s offerings.
New Menu Additions Delight Customers
The Chewy Marshmallow Bar features a rich combination of browned butter and sea salt, providing a balanced sweetness and soft texture. This addition aligns with Salad and Go’s commitment to affordability, as all new items are priced under $5. Customers can now enjoy these sweet treats alongside their favourite salads, with the new menu items available at all locations since December 3, 2025.
In addition to the marshmallow bar, Salad and Go has also launched two refreshing drinks: Toasted Marshmallow Lemonade and Toasted Marshmallow Cold Brew. The lemonade boasts bright citrus notes enhanced by hints of vanilla and caramelized marshmallow, while the cold brew offers a rich coffee experience topped with creamy cold foam. These beverages are available for a limited time, further diversifying the restaurant’s drink selection.
Customer-Centric Innovation Strategy
According to PRNewswire, Salad and Go’s decision to introduce sweet options stems from listening closely to customer feedback. Daniel Patino, co-founder and executive chef, emphasized the importance of adapting the menu to meet customer preferences. “After recently launching our new, slow-roasted chicken, we’re continuing to build our broader menu innovation strategy with the introduction of a sweet treat and new beverages,” noted Tom Carusona, the chief marketing officer of Salad and Go.
Recent data from Circana indicates that 62% of Americans view small treats as an essential part of their everyday lives. This insight has likely influenced Salad and Go’s attempt to enhance its menu with appealing options that attract a broader customer base. The brand maintains its focus on convenience, allowing patrons to order via drive-thru, mobile app, or online for pickup and delivery.
As Salad and Go continues to innovate, it underscores its commitment to providing delicious, nutritious, and affordable food options. The introduction of sweet treats and new beverages not only enhances the dining experience but also reflects the brand’s responsiveness to customer interests.
