A group of Australian Football League (AFL) stars and advocates are working to redefine masculinity and combat family violence through positive male role models. The initiative was highlighted during a family violence prevention forum held in Melbourne on March 15, 2025, convened by Chief Justice William Alstergren.
Brisbane Lions co-captain Harris Andrews emphasized the distinction between his on-field persona and his true self off the field. “The way I perform on the field each and every week is very different to the way that I’m off the field,” he stated. He aims to demonstrate nurturing qualities, saying, “I’m caring. I’m vulnerable.” This shift in perception is central to the ongoing campaign to inspire men to take accountability and foster healthy relationships.
The panel, which also included Carlton ruck Marc Pittonet, Man Cave chief executive Ben Vasiliou, and Movember research director Zac Seidler, focused on how societal norms shape male behavior. Facilitated by Victorian Multicultural Commissioner Tarang Chawla, the event seeks to highlight that men can play a crucial role in motivating change.
Chawla pointed out that negative stereotypes often begin early in a boy’s life. He noted, “The problem stems from girls being blamed for the pain of men and boys.” Exposure to harmful content on social media only exacerbates this issue. He expressed concern that the incoming under-16s social media ban would not address these deep-rooted cultural problems.
Pittonet reflected on his own upbringing and the influences that shaped him. He stated, “It’s really understanding that what people try to emulate when they’re at school age isn’t just what you do on the field, but off the field as well.” He advocates for showing emotion and vulnerability as essential steps in changing the culture surrounding masculinity.
Vasiliou highlighted the importance of micro-sphere role models, such as fathers, brothers, and coaches, in shaping how boys view relationships with women. He noted, “These men at the front line can have the most impact on a boy’s trajectory towards how they treat women.” This grassroots approach can help steer young men towards more equitable views of gender and relationships.
Dr. Seidler, a clinical psychologist, presented findings indicating that men’s awareness of gender stereotypes is evolving. He stated, “Global research has shown men’s views of gender stereotypes, equality and being a protector and provider were consistently more equitable.” Despite this understanding, societal pressures often compel boys and men to conform to outdated behaviors.
The urgency of this initiative is underscored by alarming statistics. At least 74 women have been killed in domestic violence incidents in Australia so far in 2025. Resources such as 1800 RESPECT (1800 737 732), Lifeline (13 11 14), and the Men’s Referral Service (1300 766 491) are available for those seeking help.
As the AFL community takes a stand against family violence, this initiative demonstrates a commitment to promoting positive male roles and fostering a culture of respect and accountability. The hope is that through these efforts, a new generation of men will emerge, equipped to challenge stereotypes and contribute to a safer society for all.
