New research indicates that a significant majority of Australians are experiencing heightened stress levels this December due to ongoing cost of living pressures. Following three years marked by soaring inflation, which has escalated the costs of essentials such as food, housing, and energy, many households are finding it increasingly difficult to manage their budgets this festive season.
A report commissioned by IGA reveals that 87 percent of Australians are concerned about expenses during the Christmas period. Heather Howell, a spokesperson for IGA, highlighted that 68 percent of Australians are actively seeking ways to cut grocery costs, especially as electricity and fuel prices continue to rise.
Smart Shopping Strategies for Christmas
Howell emphasized that the holiday season is simply an extension of the financial challenges many are facing. “People are being smarter about how they do it because Christmas doesn’t have to cost the earth,” she stated. “You can impress your guests and entertain without feeling overwhelmed by expenses.”
To alleviate financial strain, savvy shoppers are increasingly opting for home brand products, which can significantly reduce household costs. Howell noted that consumers are comparing prices across various supermarkets and spreading their Christmas expenditures over a five-week period to manage their budgets effectively.
“Home brand products are a really great way to save on all of your staples,” Howell advised. “For example, when baking, there’s no need to purchase more expensive flour or sugar.” Many shoppers are also simplifying their holiday meals by selecting ingredients that can be used in multiple recipes, further maximizing their savings.
Additionally, convenience is becoming a priority. Howell pointed out that many are opting for pre-made desserts such as frozen cheesecakes or pavlova bases, allowing them to save both time and money in the kitchen. “It’s about spending less but also saving time,” she noted.
Planning Ahead to Reduce Overspending
Howell stressed the importance of planning Christmas menus early to avoid overspending in the final days leading up to the holiday. “Coming together is really important. People are making smarter choices to help keep costs down without losing the joy of the festive season,” she said. “You don’t have to spend a fortune to have an amazing Christmas.”
As Australians navigate these financial challenges, it is clear that thoughtful shopping and strategic planning are essential for enjoying the holiday season without the added stress of financial burdens. With many determined to celebrate meaningfully, the emphasis remains on creativity and smart choices to ensure a festive atmosphere amidst ongoing economic pressures.
