The 2025 Beijing Science Communication Competition Innovation Forum took place on December 8, 2025, at the Beijing Science Center. This significant event was organized by the Beijing Development and Research Center for Popular Science, the School of Journalism and Communication at Beijing Normal University, the China International Publishing Center (CIPC), and the Beijing Science Center.
Under the theme “Technology Empowers the Future: Short Videos and AIGC Reshaping Science Communication,” the forum attracted nearly 100 participants, including subject matter experts, academic researchers, content creators, and students involved in science communication. Notable attendees included Shen Yang, a professor at Tsinghua University with joint appointments in the School of Journalism and the School of Artificial Intelligence, and Yang Dawei, a prominent science writer known for his expertise in ancient architecture.
Exploring Innovations in Science Communication
The discussions at the forum focused on two main topics: “Co-creating the Future: How AIGC Advances Science Communication” and “Short Videos and Science Storytelling Across Cultures.” Participants explored innovative methods for communicating scientific concepts effectively in a rapidly evolving technological landscape.
The integration of artificial intelligence-generated content (AIGC) and the rising popularity of short videos were highlighted as transformative tools for reaching broader audiences. Participants emphasized the importance of adapting science communication strategies to engage diverse cultural contexts and enhance understanding.
Looking ahead, the Beijing Science Communication Competition aims to expand its outreach efforts. Plans include hosting a series of international public science events, which will connect additional expert-driven resources to amplify science communication and foster talent development in the field.
The forum represents a significant commitment to enhancing the visibility and accessibility of science through innovative communication strategies. As technology continues to evolve, such initiatives are crucial for bridging gaps between scientific knowledge and public understanding.
