URGENT UPDATE: Breast Cancer Network Australia (BCNA) has just launched a groundbreaking campaign, Know Yourself. Feel Yourself, aimed at empowering women to take control of their breast health. This initiative emphasizes the crucial importance of early detection, which can drastically improve survival rates, especially among young women.
In a significant revelation, the latest data from the Australian Institute of Health and Welfare (AIHW) confirms that tumor size is a vital predictor of survival, underscoring why regular self-examinations are essential. BCNA is urging women, particularly those under 40, to adopt a conscious breast-checking routine, likening it to the daily care they give their faces. “Our campaign creates awareness, and the breast check video provides a practical tool that empowers women to take action,” said BCNA CEO Kirsten Pilatti.
Breast cancer has now become the most common cancer among women in Australia, affecting over 1,000 women under age 40 each year, equating to nearly three diagnoses every day. Alarmingly, younger women often receive late-stage diagnoses, leading to more aggressive treatment challenges and increased risks, including financial burdens and fertility issues.
“I was told I was ‘too young’ when I first raised concerns about changes in my breast,” said Jess Pearce, a mother and nurse diagnosed with invasive breast cancer at just 33. “It’s crucial that young women understand the importance of self-checks.”
BCNA’s campaign includes a new educational video that provides step-by-step guidance on how to perform a self-examination. Women are encouraged to familiarize themselves with their breasts to identify what is normal. This knowledge is key to spotting changes that could indicate cancer.
Women should regularly examine their breasts for any unusual signs, such as:
- A lump or swelling in the breast or underarm
- Changes in the breast’s shape or size
- Irritation or dimpling of breast skin
- Pain that is unusual or ongoing
- A rash or flaky skin in the nipple area
- Any discharge from the nipple
Importantly, not all breast changes are cancerous; however, prompt medical advice is essential if any new symptoms arise. “Finding breast cancer early gives you the best chance of effective treatment,” BCNA advises.
The Know Yourself. Feel Yourself campaign is more than just a call to action; it’s a vital movement aimed at saving lives. Women are urged to visit the BCNA website to watch the educational video and learn more about self-examination techniques: Know Yourself. Feel Yourself.
With breast cancer cases continuing to rise, this campaign could be a game-changer. BCNA’s commitment to enhancing awareness and education signifies a proactive approach in the fight against breast cancer. Stay informed, stay vigilant, and share this important message with your loved ones.
