Recent studies challenge the prevailing belief that society is experiencing a moral decline. While many individuals express concerns about increasing rudeness and antisocial behavior, research suggests that these perceptions may not accurately reflect reality. In fact, findings indicate that fundamental human values such as loyalty, honesty, and helpfulness remain strong across various cultures.
A study published in June 2023 revealed that people in over 60 countries feel that basic decency is deteriorating. Additionally, a 2025 poll of 9,600 Americans showed that 46% believed rudeness was on the rise, with only 9% stating it was decreasing compared to pre-pandemic levels. This widespread pessimism is notable, but it raises questions about the accuracy of these perceptions.
Positive Values Persist Across Cultures
Research conducted by social scientist Maksim Rudnev analyzed data from the European Social Survey, encompassing responses from 32,000 individuals across 49 cultural groups. The study found that values emphasizing loyalty, honesty, and helpfulness consistently ranked highest. In contrast, values associated with power and wealth were rated much lower. This suggests that claims of moral decline lack substantial support.
The consistency of values across countries highlights a significant finding. For instance, a comparison of responses from 2,500 Democrats and Republicans in the United States between 2021 and 2023, as well as responses from 1,500 Leave and Remain voters during the Brexit referendum, revealed remarkable similarities. This challenges the notion that societies are deeply divided and polarized.
While the reliance on self-reported data may raise concerns about accuracy—individuals may wish to present themselves in a positive light—additional studies have examined actual behaviors.
Evidence of Altruism in Action
Research indicates that many individuals act morally in real-life situations. A study analyzing public conflicts captured on CCTV found that bystanders intervened in 90% of instances where they were present. This finding held true across diverse regions, including the Netherlands, South Africa, and the United Kingdom. These results demonstrate that individuals are often willing to assist others, even in potentially dangerous situations.
In less extreme scenarios, data from a 2019 study revealed that lost wallets were more likely to be returned when they contained cash. Specifically, in 38 out of 40 countries surveyed, the presence of cash significantly increased the likelihood of return. This behavior likely stems from finders recognizing the potential harm to the wallet’s owner.
Another experiment conducted in 2023 involved 200 participants from seven countries, who were given $10,000 with minimal conditions. Participants donated over $1,700 to charity and spent more than $4,700 on others, indicating a willingness to support their communities.
While some may argue that societal behavior has worsened over decades, a limited number of studies tracking changes over time suggest otherwise. One notable study found that Americans have become marginally more cooperative in their interactions with strangers from the 1950s to the 2010s.
Addressing Misconceptions
Despite the positive findings, many individuals remain convinced that society is on a downward trajectory. This discrepancy can be attributed to various factors, including the media’s tendency to highlight negative events. Negative news stories are more likely to be shared on social media, creating a distorted perception of reality.
Research indicates that those with extreme political views are more active online, contributing to the proliferation of negative narratives. As a result, the portrayal of societal behavior in the media does not accurately represent the broader population.
Understanding these dynamics is crucial, as excessive pessimism regarding others can lead to disengagement from community activities. People who believe that others prioritize selfish values may be less likely to volunteer or participate in civic duties. This cycle can perpetuate the very behavior that individuals seek to change.
Engaging with others, whether through casual conversations or community events, can foster a sense of connection and counteract negative perceptions. Positive news stories and examples of kindness can also contribute to a more optimistic outlook.
In conclusion, while certain negative behaviors have gained attention, the evidence suggests that moral decline is not a widespread reality. Societal values remain aligned with compassion and cooperation, and individuals have the power to influence their communities positively. As Paul Hanel, Senior Lecturer at the University of Essex, emphasizes, societal attitudes can shape collective behavior, enabling a more hopeful future.
