OREO is launching a limited-edition collaboration with Marvel, introducing a range of cookies inspired by the iconic superhero universe. This initiative, dubbed the MARVEL OREO Stuf of Legends, will hit retail stores nationwide on February 2, 2024, aiming to engage both cookie enthusiasts and Marvel fans alike.
This partnership marks a first-of-its-kind crossover, combining the playful essence of OREO with Marvel’s extensive character roster. The collaboration features 32 unique cookie designs, each embossed with images of popular heroes and villains, including Avengers, Spider-Man, X-Men, and the Fantastic Four. The artwork for the cookies is crafted by renowned Marvel Comics artist Todd Nauck, enhancing the visual appeal for collectors and fans.
Interactive Fan Experiences and Unique Merchandise
In addition to the cookies, the campaign introduces interactive elements aimed at enhancing fan engagement. OREO has created a storyline-driven fan challenge surrounding the elusive fourth pack of cookies. While three special-edition packs will be available in stores, the fourth pack is described as “lost,” a narrative that invites fans to take on the role of heroes in a quest to locate it.
Starting on February 2, fans can join the adventure by scanning a QR code on the packaging or visiting MarvelOREOStufOfLegends.com. Through this platform, participants can vote on delivery routes for a fleet of trucks tasked with transporting the cookies, simulating a heroic journey filled with challenges posed by Marvel villains. Each vote and route scan will serve as an entry into a sweepstakes, offering prizes including a $1,400 check, a $500 Disney.com gift card, and a $100 OREO.com digital code.
OREO’s Vice President Matt Foley emphasizes the partnership’s goal to transform fans from passive observers into active participants. “OREO cookies and Marvel’s epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans,” said Foley.
Limited-Time Availability and Collectible Appeal
The limited-edition cookies not only highlight innovative product design but also reflect a growing trend among brands to merge food, fandom, and digital experiences. The MARVEL OREO Stuf of Legends campaign is set to resonate with collectors and long-time OREO fans, as well as appeal to Marvel enthusiasts eager to integrate their love for the franchise into their snacking experience.
For those eager to get their hands on the special-edition packs, presales will begin at OREO.com/UnwrapTheCollab on January 26, 2024. Fans can continue to follow the unfolding storyline through various social media platforms associated with OREO, enhancing their engagement as they await the cookie launch.
As the cookies roll out across various locations, this collaboration is poised to create a buzz in both the snack and entertainment industries, merging taste with the thrill of superhero storytelling.
