25 January, 2026
why-investors-should-consider-buying-wesfarmers-shares-now

Wesfarmers Ltd (ASX: WES) presents an appealing opportunity for investors, particularly as its shares trade around $82.98, approximately 13% below their recent highs. This decline, which is not indicative of any fundamental weakening in the company, offers a more attractive entry point for those looking to enhance their portfolios with a high-quality asset.

The recent drop in Wesfarmers’ share price is attributed to broader market volatility and cautious consumer spending rather than any specific issues within the conglomerate. Historically, such pullbacks have provided long-term investors with valuable opportunities. While shares may not be classified as “cheap,” the current price offers a more favorable risk-reward scenario compared to buying during periods of peak optimism.

Strong Earnings Growth from Diverse Operations

Wesfarmers is distinguished by its robust and diverse earnings. Its flagship asset, Bunnings, continues to excel, maintaining a strong market position and promising long-term growth prospects. The Kmart brand has demonstrated resilience by gaining market share, even amidst challenging consumer conditions, while Target’s restructuring efforts have mitigated negative impacts on overall earnings.

Additionally, Wesfarmers’ investments in chemicals, fertilizers, and industrial safety provide further balance to its revenue streams. The company’s foray into lithium production is expected to yield significant returns as market demand increases. According to CommSec, consensus estimates project earnings per share of $2.52 for fiscal year FY26 and $2.75 for FY27. This steady growth is a key attraction for potential investors.

Valuation Reflects Quality and Stability

Currently, Wesfarmers trades at a forward price-to-earnings (P/E) ratio of approximately 33 times FY26 earnings and 30 times FY27 earnings. While these figures exceed the market average, they reflect the company’s premium positioning. Wesfarmers has consistently demonstrated defensive characteristics, a strong balance sheet, and disciplined capital allocation, justifying its elevated valuation.

For investors who prioritize long-term growth and stability over short-term gains, a higher valuation for a company of this caliber can be justified, especially following a recent share price correction.

In conclusion, while Wesfarmers is not categorized as a deep value investment, the recent price adjustment offers a compelling opportunity to acquire shares in a well-diversified company with solid earnings growth prospects. For those building or enhancing a long-term investment portfolio, Wesfarmers remains a prominent option among Australia’s blue-chip stocks.

Before making investment decisions, individuals should consider their risk tolerance and investment strategy.