URGENT UPDATE: Over 100 technology companies are rallying for the swift return of the South by Southwest (SXSW) festival to Australia, specifically to Queensland, following the recent announcement that the event will not take place in 2026. This grassroots movement, dubbed SXSEQ, was launched just yesterday and is gaining momentum as industry leaders urge both state and federal governments to step up with financial support.
The SXSW festival, which was first held in Sydney from 2023 to 2025, attracted over 345,000 attendees and generated an impressive $276 million for the local economy over three years. With the 2032 Olympic and Paralympic Games on the horizon, supporters believe bringing SXSW back could significantly boost Queensland’s tech industry.
Campaign organizer and co-founder of PatientNotes, Sarah Moran, expressed urgency in her appeal, stating, “Sydney dropped a winning lottery ticket – we’re just asking (Queensland Tourism and Innovation) Minister Andrew Powell to pick it up.” Moran emphasized that hosting SXSW would not only attract international investment but also showcase Queensland’s innovation sector to a global audience.
The Queensland government’s commitment to enhancing tourism is evident, especially with its Destination 2045 strategy, which allocates $100 million for tourism initiatives. Moran’s comments underscore the economic potential of the event, particularly as many tech workers are relocating to the Sunshine Coast.
While Minister Powell has yet to comment directly on the SXSW proposal, he mentioned that multiple funding initiatives are available to attract major events to the state. “Queensland continues to cement its reputation as Australia’s events capital, hosting world-class festivals, sporting spectacles, and cultural celebrations year round,” he stated.
The SXSW festival, known for its vibrant blend of films, music, and technology, has been a significant cultural highlight. SXSW director Jenny Connelly expressed pride in the impact made during its three-year run in Australia: “Over three years, SXSW Sydney demonstrated the power of convening global innovators, creatives, and leaders, and created a platform that elevated voices from Australia and the Asia-Pacific region onto the world stage.”
With the growing push from the tech community, all eyes are on the Queensland government as they consider this urgent appeal. Stakeholders are eager to see if the state will embrace this opportunity to revive a culturally significant event that promises to benefit both local innovation and tourism.
As developments unfold, the tech community remains hopeful for a speedy resolution. The outcome of this campaign could redefine Queensland’s position as a key player in the global tech landscape. Stay tuned for updates on this developing story.
