BREAKING: A new trend among youth features shocking practices like freeze branding and the rise of a social media cult that sparked widespread debate. The phenomenon began on July 11, 2023, when TikToker Gigi Jarvis launched a faux cult called Children of the Waning Star, gaining millions of views before shutting down amid backlash.
The “cult” started as a joke, but it quickly spiraled as participants embraced cult-like symbols and declared holidays. However, after receiving criticism for trivializing the concept of cults, Jarvis announced she would dissolve the group less than a week after its inception. The rapid rise and fall of this online community raises questions about the nature of modern youth engagement and the impact of social media.
Meanwhile, a dangerous new trend is emerging among body modification enthusiasts: freeze branding. This method, which uses liquid nitrogen to mark skin, is touted as less painful than traditional branding. However, medical professionals are sounding alarms. Dr. Andrea Suarez, a well-known dermatologist, warns in a TikTok video, “You are not a horse. This can result in a full thickness burn that puts you at risk for a deep infection called cellulitis.”
Despite the warnings, curiosity about this practice is growing, with proponents fascinated by its aesthetic potential. The trend is not yet widespread, but experts are urging caution as it gains traction.
Adding to the cultural conversation, the term “Gen Z stare” is going viral, describing the impassive expressions of young people, particularly in retail environments. This phenomenon has been particularly noted among retail workers who reportedly respond to greetings with a blank stare, igniting discussions about generational differences. While it’s an ongoing debate whether this behavior is a shift in social norms or simply a stereotype perpetuated by older generations, it highlights the distinct interactions between generations in everyday settings.
In a related viral moment, a recent incident at a Coldplay concert in Massachusetts has captivated audiences. A couple, identified as Andy Byron, CEO of tech company Astronomer, and his colleague Kristin Cabot, were caught on the Jumbotron in an awkward embrace. The video quickly gained over 15 million views, leading to a social media frenzy. The public response to the footage prompted an internal investigation at Astronomer, leading to further scrutiny on Byron’s personal life as his wife removed family photos from Facebook.
These developments reflect a growing intersection between online culture and real-life consequences. As young people explore identity through unique practices like freeze branding and engage with controversial social media movements, the implications for personal and societal dynamics are profound.
The situation remains fluid, with ongoing discussions about the implications of these trends. Parents, educators, and society at large must navigate this evolving landscape, emphasizing the importance of critical thinking in the face of viral phenomena.
Stay tuned for updates as these stories develop.
