UPDATE: Farm Tech Machinery, based in Wodonga, Australia, is celebrating a monumental milestone today: 50 years of innovative agricultural manufacturing. Founder Geoff Modra reflects on the incredible journey from humble beginnings in Papua New Guinea to becoming a leader in the industry.
“This is a truly fantastic journey,” said Modra during the celebration. The family-owned business has thrived amid a turbulent market, thanks to its unwavering commitment to quality and customer support. With their cutting-edge manufacturing facility, Farm Tech covers all aspects of agricultural machinery, including design, metalwork, and hydraulics.
Geoff’s sons, Derek and Braddon, are now at the helm of various divisions within the company. They aim to fuel further growth in the Australian manufacturing sector. “Our strength lies in the support we give to customers,” Derek stated. “In a challenging industry with big players, we continue to stand firm as a smaller family-owned business.”
The emotional ties to the agricultural community are profound. “We wouldn’t be here today without our foundational customers who chose us over big imported machinery,” Braddon added. The Modra family emphasizes that their relationships with clients extend beyond mere transactions; they cultivate partnerships.
From a one-person operation to a thriving team of 54, the company’s success is attributed to the dedication of its employees. Derek praised the entire team, from dispatch staff to truck drivers, for their hard work and commitment. “To our team—thank you for making Farm Tech what it is today,” he said.
In a heartfelt tribute, Braddon expressed his hopes for Geoff. “I really hope Dad feels proud of what he has achieved and enjoys these celebrations—they are for him,” he said. The legacy continues with Derek’s wife, Anthea, serving as the people and culture manager, and their three young sons showing early signs of interest in the family business.
The community spirit is further strengthened by new talent joining the ranks. Charlie Burder, the engineering and design manager, celebrates his son Karl joining Farm Tech, bringing exceptional skills to the team.
Farm Tech’s anniversary is not just a celebration of its past but a testament to a future built on family values and strong community ties. As they navigate the evolving agricultural landscape, their commitment to quality and partnership remains steadfast.
This urgent milestone highlights the importance of family in business, showing how innovation and support can lead to significant achievements. Farm Tech’s journey is one of resilience and dedication, serving as an inspiration in the agricultural industry and beyond.
