McDonald's Crayola Happy Meal
Crayola has announced a partnership with McDonald’s to launch a unique Happy Meal experience aimed at igniting children’s creativity. This collaboration, which marks the first global initiative between the two brands, introduces a series of exclusive, space-themed activity kits and toys designed to foster imaginative play. The new Happy Meal will be available in over 60 countries, including regions such as EMEA, the UK, Asia, and Canada, starting from December 26, 2025, and will continue until March 2026, or while supplies last.
The special edition of the Happy Meal, named “Planet McDonald’s,” focuses on hands-on creative activities that families can enjoy together. Children will have the opportunity to interact with an innovative digital platform, where they can scan their creations and see them come to life in an engaging, space-themed environment. This digital component is designed to enhance the overall experience, providing additional avenues for exploration and creativity.
Anna Roca, the head of Global Partnerships at Crayola, expressed her enthusiasm for the collaboration, stating, “Crayola’s mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald’s brings that mission to life in a bold, unexpected way.” Roca emphasized that the initiative aims to transform the traditional Happy Meal into a journey of imagination, encouraging children to unleash their creativity and “fill the universe with color.”
Interactive and Engaging Experience
The Happy Meal packaging and promotional materials will feature imaginative illustrations created by children, further celebrating the authentic creativity that inspires the campaign. In a notable first for Crayola, the company will also serve as a supplier of colored pencils for McDonald’s, enhancing the creative tools available to children.
Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald’s, highlighted the significance of this partnership in enhancing family experiences. She stated, “At McDonald’s, we’re always looking for ways to create fun, surprising, and engaging experiences that connect with families in meaningful ways.” Hamilton noted that this collaboration enables McDonald’s to provide personalized, interactive experiences that merge culture and creativity, allowing children to take control of their own narratives.
The integration of Crayola’s creative intellectual property across all marketing channels will serve to enrich the overall experience for families, aligning with parents’ desires for more meaningful, hands-on play options. This initiative not only supports children’s creative development but also encourages them to extend their imaginative adventures into the digital realm.
As the campaign rolls out, families can anticipate a fresh and engaging take on the classic Happy Meal, designed to inspire the next generation of young creators.
