Crumbl Cookies has announced an expansive update to its weekly menu as it enters 2026, aiming to enhance customer experience and choice. The popular dessert brand, known for its rotating selection and strong social media presence, will now feature around ten flavors each week, with a combination of new and classic offerings.
Under the revamped strategy, Crumbl will present four weekly rotating flavors alongside six beloved classics. This approach not only caters to the tastes of its growing customer base but also underscores the brand’s commitment to innovation in a competitive dessert market. According to the company, this change is designed to keep the menu fresh while building on the flavors that have contributed to its rapid national expansion.
Overview of the New Menu Strategy
Crumbl’s new strategy kicked off during the week of January 5-10, 2026, with the introduction of four fresh flavors. Three of these are entirely new additions, while the remaining six include established favorites that have garnered a loyal following. The weekly lineup showcases a variety of taste profiles, allowing customers to explore different options regularly.
Highlights from this week’s menu include:
– **Dubai Biscoff Brownie**: A chocolate brownie topped with crunchy Kataifi, creamy topping, and drizzled with Biscoff spread.
– **Chocolate Vanilla Ice Cream Swirl**: A brown sugar cookie mixed with waffle cone pieces and swirled with an ice cream-inspired chocolate-vanilla mousse.
– **Oatmeal Marshmallow**: An oatmeal cookie infused with molasses and vanilla, finished with marshmallow cream cheese frosting.
– **Ultimate Peanut Butter Cookie**: A soft peanut butter cookie filled and drizzled with melted peanut butter.
The menu also retains six classic cookies:
– **Chocolate Crumb featuring Oreo**: A buttery chocolate cookie topped with Oreo pieces, vanilla cream cheese frosting, and crushed Oreo sprinkles.
– **Brownie Batter**: A chocolate cookie with semi-sweet chocolate chips and a decadent layer of brownie batter.
– **Snickerdoodle**: A traditional sugar cookie with a cinnamon-sugar crust.
– **Classic Pink Sugar**: A vanilla sugar cookie topped with signature pink frosting.
– **Semi-Sweet Chocolate Chunk**: A cookie rich in semi-sweet chocolate chunks, lightly sprinkled with flaky sea salt.
– **Celebration Cake Cookie**: A cake batter cookie adorned with cake batter cream cheese frosting and rainbow sprinkles.
Impact and Future Directions
Established in 2017, Crumbl Cookies has quickly become one of the fastest-growing dessert chains in the United States. The new menu rotation strategy is set to provide greater diversity for consumers, allowing for a blend of popular flavors and new launches. As Crumbl continues to refine its menu offerings, it seeks to solidify its place in the dessert industry while catering to the evolving tastes of its clientele.
In addition to the menu update, Crumbl is engaging its audience through social media promotions. The brand is currently hosting a giveaway, offering a 4-Pack of cookies to four winners who participate by tagging friends in an Instagram post.
With these changes, Crumbl Cookies aims to maintain its momentum in the dessert market, ensuring that customers have access to a wider variety of sweet treats every week. Through a combination of innovation and customer engagement, Crumbl is poised for continued growth in 2026 and beyond.
