eXp Realty has officially launched its operations in South Korea, marking its fifth international expansion in 2025 and its second entry into the Asian market this year, following its launch in Japan. This move, announced on September 25, 2025, is part of eXp’s strategy to enhance its presence in the Asia Pacific region, which has already seen rapid growth with previous expansions in Peru, Türkiye, and Ecuador.
The new platform offered by eXp Realty is designed to fundamentally alter the traditional real estate brokerage model prevalent in South Korea, which typically relies on fixed offices and hierarchical structures. According to Felix Bravo, Managing Director of International at eXp Realty, “Most brokerages in Korea are running on an old model, built for the boss, not the agent.” He emphasized that this outdated system restricts agents by enforcing rigid quotas and traditional rules that do not align with the modern, mobile nature of real estate transactions.
The expansion supports eXp’s ambitious objective of reaching 50,000 productive agents outside the United States and establishing a presence in 50 countries by 2030. The new model aims to empower agents with greater freedom and flexibility, allowing them to operate without the constraints of conventional brokerage practices.
Leadership and Innovative Approaches
Leading eXp Korea is Thomas Kim, an award-winning producer who previously thrived within the traditional brokerage framework. Kim’s focus will be on providing agents with opportunities for growth through innovative strategies, mentorship, and access to a global network. “eXp gives Korean agents what I never had: a real chance to grow through sales, team building, stock ownership, and even global referrals,” Kim stated. He highlighted that the eXp platform prioritizes the agent’s success over that of the brokerage itself.
To introduce the new model, eXp Realty is hosting a live welcome event in Seoul, where company leaders will engage with agents to discuss how South Korea fits into eXp’s broader vision of agent-led growth across the Pacific. This event aims to clarify how the platform supports agents in taking control of their careers.
Distinctive Features for Korean Agents
eXp Realty differentiates itself from traditional brokerages in several key ways:
– No office requirement, allowing agents to work from anywhere and maintain a flexible schedule.
– A competitive commission structure designed to maximize agent earnings.
– Opportunities for revenue sharing and equity ownership, aligning agents’ success with the company’s growth.
– Access to a global agent network that facilitates referrals and collaboration.
– Comprehensive training and leadership support via platforms like eXp World, LearnWorlds, and Slack.
Agents interested in taking charge of their careers can find more information at www.expkr.com.
eXp Realty, a subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), is recognized as the largest independent real estate brokerage globally, boasting over 82,000 agents across 29 countries. The company’s cloud-based, agent-centric model offers industry-leading commission splits, revenue sharing, and equity ownership opportunities, aiming to empower agents in building successful businesses.
For further details about eXp World Holdings, Inc., please visit expworldholdings.com.
This announcement includes forward-looking statements that reflect the Company’s current expectations regarding its international expansion and other business initiatives. However, these statements are subject to various risks and uncertainties, which could materially affect actual results.
For media inquiries, contact: eXp World Holdings, Inc. at [email protected]. For investor relations, reach out to Denise Garcia at [email protected].
