Foxcroft Wine Co. has announced a significant rebranding initiative, changing its name to Foxcroft Food & Wine. This shift, revealed via a recent post on Instagram, aims to emphasize the brand’s evolving focus on food offerings alongside its established wine selection. The announcement describes the new name as “a new name that celebrates both our kitchen and our cellar, and the way they come together to create unforgettable experiences.”
Founded in 2004 in SouthPark, the company initially started as a wine shop before rapidly expanding to include a comprehensive food menu. The rebranding signifies more than just a change in signage. Alongside the new name, Foxcroft plans to enhance its food menu and introduce a fresh cocktail program, as reported by Axios Charlotte.
Expansion Plans and Location Growth
In addition to the rebranding, Foxcroft is set to expand its patio at the Dilworth location next year. The company is also eyeing the addition of more locations in the coming year, reflecting a broader strategy to enhance its physical presence. This expansion will be evident across all six of its current locations, which include Waverly, Dilworth, SouthPark, Birkdale Village, and Raleigh in North Carolina, as well as a site in Greenville, South Carolina.
Foxcroft currently offers a diverse menu featuring items such as charcuterie, salads, flatbreads, and main courses like pan-seared tuna and lamb sliders. The beverage menu boasts an extensive selection of wines, further complementing the dining experience.
The rebranding to Foxcroft Food & Wine is poised to attract a wider audience, positioning the brand as a holistic destination for both food and wine enthusiasts. As the company embraces this new chapter, it aims to elevate the dining experience while remaining true to its roots in the wine industry.
