Independent brand experience agency GRAFFITI has unveiled a refreshed identity as it celebrates its 21st anniversary. Founded in 2004 and led by Kerrie Spaargaren, the female-owned agency has established itself as a significant player in the marketing landscape, providing services both in Australia and internationally.
The rebranding reflects GRAFFITI’s evolution from its roots in experiential marketing to a broader focus that includes creative strategy, integrated campaigns, content creation, and social media engagement. Spaargaren emphasized that while the agency will continue to prioritize in-person activation, it now adopts a more comprehensive, multi-channel approach to address clients’ business challenges.
“As we aim to forge deeper and more lasting connections with the audiences that matter most to our clients, we’ve redefined ‘brand experience’ to encompass a holistic strategy,” Spaargaren stated. This shift aligns with the agency’s commitment to adapt to the changing marketing landscape while maintaining its core mission.
Recent projects showcase GRAFFITI’s innovative spirit, including a sustainable tiny home tour for Volvo, an activation at Melbourne Fashion Week, and an impactful car crash installation for TAC at St Kilda foreshore. The agency also executed the highly visible ‘Match in the Mall’ tennis stunt for Myer on Bourke Street, demonstrating its ability to deliver engaging experiences.
As GRAFFITI expands its service offerings, measurement and return on investment (ROI) remain central to its strategy. Spaargaren highlighted that the agency is driven by the understanding that the most compelling work occurs at the intersection of creativity and effectiveness.
With a diverse client base spanning automotive, retail, government, insurance, and fast-moving consumer goods (FMCG), GRAFFITI’s rebranding marks a significant milestone in its journey. The agency not only aims to enhance brand experiences but also to create a lasting impact in the marketing sector.
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