Luke’s Lobster is set to expand its culinary footprint in California by opening its first location in Orange County. The new lobster shack will be situated at 329 Marine Ave on Balboa Island, bringing New England-style seafood to the local community.
Founded in 2009 by a third-generation East Coast lobsterman, Luke’s Lobster has gained a reputation for its buttered rolls filled with lobster, shrimp, and crab, as well as its classic clam chowder. The brand has successfully grown to over 30 locations across the United States and internationally, including outlets in Japan and Singapore.
New Dining Experience in Newport Beach
The Newport Beach location will feature a counter service setup, with operating hours from 11 a.m. to 8 p.m. daily, according to the company’s website. Although an official opening date has not been announced, the site mentions that the shack is “coming soon.” To entice early customers, the first 100 guests who order a lobster roll will receive a special gift.
A representative for Luke’s Lobster shared insights into the company’s mission, stating that it is built on a commitment to transparency and sustainability. As a certified B Corp, Luke’s Lobster emphasizes the importance of transparency in the food chain. The brand aims to ensure that consumers are well-informed about what they are eating, including details on who caught the seafood, how it was harvested, and how it was handled from dock to plate.
Commitment to Sustainability
The company’s dedication to sustainability is a core aspect of its operations. By adhering to responsible sourcing practices, Luke’s Lobster not only enhances the dining experience but also supports the health of marine ecosystems. This approach resonates with a growing number of consumers who prioritize environmentally friendly choices.
As Luke’s Lobster prepares to open its doors on Balboa Island, it is clear that the brand is poised to make a significant impact on the local seafood scene. The combination of its authentic East Coast flavors and commitment to sustainability is expected to attract both locals and tourists alike, making it a dining destination to watch in the coming months.
