Salad and Go, a drive-thru salad chain, will close 41 locations across Texas and Oklahoma in the coming months as part of a strategic restructuring plan. The decision, made by new CEO Mike Tattersfield, aims to streamline operations and focus on more profitable markets following the brand’s rapid expansion in recent years.
According to a report by NRN.com, the closures will impact all Salad and Go locations in major cities such as Houston, Austin, and San Antonio. This significant reduction in footprint is intended to refocus resources on areas where the brand has already established a stronger market presence.
Strategic Retreat to Enhance Operations
The announcement comes as Salad and Go seeks to consolidate its operations following a period of aggressive growth. By the end of 2024, the company is expected to operate 146 locations nationwide. The closure of 41 underperforming stores is part of a broader strategy to reduce costs and reinforce the brand’s hold in more lucrative markets, particularly in Phoenix and Las Vegas.
Tattersfield emphasized that the decision to close these locations was not made lightly. He described it as a necessary step to mitigate overextension and ensure the long-term viability of the brand. “This move allows us to stabilize our operations and position ourselves for future growth,” he stated. The closures will allow the company to redirect finances and resources toward enhancing performance in stronger markets.
Impact on Employees and Customers
While the decision aims to fortify the brand, it inevitably affects employees and loyal customers in the regions affected. Salad and Go has expressed regret over the impact of these closures, acknowledging the dedication of staff and the support of customers. Despite the unfortunate circumstances, company leaders maintain that this strategic realignment is crucial for achieving lasting stability.
The brand plans to continue its operations in Dallas and throughout Oklahoma, believing there remains significant potential in the Texas market. By withdrawing from less profitable areas, Salad and Go can concentrate on nurturing growth where it is most effective.
As the drive-thru salad chain navigates this transitional phase, it aims to establish a more resilient business model capable of thriving in a competitive landscape. The future of Salad and Go hinges on its ability to adapt, refocus, and ultimately rise to meet new opportunities in the market.
