The New York Stock Exchange (NYSE) welcomed the Professional Bull Riders (PBR), part of the TKO Group, to ring the Opening Bell on January 9, 2026. This event coincides with an important day for the financial markets, as traders awaited the release of the December jobs report.
The pre-market update, presented by Kristen Scholer, indicated that equities were trading relatively unchanged before the jobs report was released at 8:30 a.m. ET. Economists forecasted an addition of 73,000 jobs for December, with the unemployment rate expected to dip to 4.5%.
Celebrating Milestones and Events
As part of the celebration of the United States’ upcoming 250th birthday, viewers were encouraged to tune into NYSE Live on the NYSE TV app. Will Goodwin shared insights about an exclusive partnership that reflects this historic milestone. Following the Opening Bell ceremony, CEO Sean Gleason of TKO Group participated in an exclusive interview.
The PBR event at Madison Square Garden is a highly anticipated occasion, known as the PBR Monster Energy Buck Off. This event showcases some of the top talents in the bull riding circuit and is expected to draw significant crowds.
Additional Highlights from the NYSE
In other news, the NYSE also acknowledged NCR Voyix, which celebrated the 100-year anniversary of its founding company’s Initial Public Offering. This landmark achievement underscores the long-standing history and impact of companies listed on the exchange.
For those interested in trading insights, the NYSE offers a comprehensive pre-market update each day, providing valuable information for investors. The NYSE TV app serves as a resource for live updates and interviews, enhancing the trading experience.
As the markets prepare to open, the ringing of the bell by the Professional Bull Riders symbolizes both an exciting sporting event and a significant moment in financial markets, showcasing the intersection of sports and business.
