Grocery giant Woolworths has firmly rejected allegations that a cut of beef purchased by a customer was held together with edible glue. The claims emerged after a Sydney shopper shared a video in which he expressed disappointment over the quality of a steak bought during the Christmas period. The individual had purchased two Australian beef eye fillets for $20.71.
In the viral video, which has garnered over one million views, the customer stated that while the first steak appeared satisfactory, the second was far from acceptable. “It’s not meat,” he declared, alleging that it looked as though it had been “glued together.” He described the steak as “absolutely disgusting,” and voiced his discontent directly to Woolworths, stating, “Shame on you.”
Woolworths Responds to Customer Concerns
In response to inquiries from Yahoo News, a spokesperson for Woolworths was adamant that the steaks were indeed “whole muscle.” The spokesperson explained that eye fillet steak is a particularly lean cut of meat, characterized by minimal connective tissue, which contributes to its tenderness. “This is why it is easy to pull apart when pressure is applied,” the spokesperson noted.
Woolworths emphasized its commitment to providing high-quality meat, reinforcing that eye fillet steaks are one of the most tender cuts available to consumers. This cut originates from a small section near the ribs, where the muscles experience minimal exertion, resulting in a premium product.
Understanding ‘Meat Glue’
The term “meat glue” refers to transglutaminase, a food additive used in the industry as a binding agent to enhance the texture and appearance of processed meats. Approved for use in Australia, this ingredient may also be found in various products, including bakery items and cheese. According to a document from Food Standards Australia and New Zealand, transglutaminase can be utilized in the production of fish, meat, and egg substitutes.
This is not the first instance in which customers have raised concerns regarding the use of meat glue in Woolworths products. A similar accusation was made earlier in January 2023, which the supermarket chain also denied. Despite Woolworths’ rebuttal, the shopper maintained that the second piece of meat was “certainly average,” arguing that the quality did not meet expectations and labeling it “deceptive behaviour.”
As discussions surrounding food quality and transparency continue, this incident highlights the ongoing scrutiny that major grocery retailers face regarding their meat products. Consumers are increasingly vocal about their expectations for quality and integrity in food sourcing.
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