Agora and Banuba are set to present their collaboration at the International Broadcasting Convention (IBC) 2025, taking place in Amsterdam. This partnership aims to enhance live video streaming through the integration of augmented reality (AR) and artificial intelligence (AI) technologies. By providing developers, broadcasters, and media platforms with advanced tools, the companies are focused on creating more immersive and interactive real-time experiences.
Agora, a leader in real-time engagement technology, and Banuba, known for its innovative AR and AI effects, are unveiling features that promise to revolutionize how content is created and consumed. Banuba’s AR technology includes capabilities such as AI background replacement, studio lighting, customizable beauty filters, and a “weatherman mode.” These tools enable creators and media companies to produce polished and engaging content in real time.
At the core of this collaboration is Agora’s ultra-low-latency infrastructure, which ensures that the advanced effects offered by Banuba can be applied instantly during live broadcasts. This synergy enhances engagement across various sectors, including entertainment, social media, and education.
“Video today is about more than entertainment. It’s a canvas for creativity and connection,” stated Tony Zhao, CEO and Co-founder of Agora. He emphasized that by incorporating Banuba’s AR innovations into their real-time video stack, developers and media brands can deliver live experiences that are significantly more engaging.
Banuba provides a comprehensive suite of face filters and features designed to enhance live video presentations. These include:
– **AI Background Replacement** – Improved segmentation accuracy for complex scenes.
– **Studio Lighting** – Simulated light sources to enhance image quality.
– **Weatherman Mode** – Dynamic positioning capabilities in video feeds.
– **Improved Touch-Up** – Realistic and customizable beauty filters.
– **Banuba Studio** – A new web-based tool for creating and testing AR filters.
“Our latest AR features are designed to empower creators and broadcasters to look their best and express themselves in new ways,” said Dmitry Ogievich, CEO and Co-founder of Banuba. He noted that these tools integrated with Agora’s platform contribute to a seamless, high-quality real-time experience for users.
IBC 2025: Voice AI in Media Happy Hour
In addition to their product showcase, Agora, Banuba, and VisualOn will host a special event at IBC 2025. The Voice AI in Media Happy Hour will take place on September 12, 2025, from 15:00 to 18:00 at Krusta Pizza Bar & Restaurant, located just a minute’s walk from the RAI Convention Center in Amsterdam.
This event aims to facilitate connections among media leaders, developers, and AI innovators. Attendees can expect insightful conversations and discussions about the future of real-time conversational AI, along with enjoyable food and networking opportunities. The Happy Hour is part of Agora’s Convo AI World Event Series, which seeks to unite product leaders and innovators to explore advancements in real-time engagement technologies.
As Agora and Banuba continue to push the boundaries of real-time video capabilities, they are committed to helping media companies and creators deliver more engaging and interactive experiences. For those interested in attending the Voice AI in Media Happy Hour at IBC, registration is available online.
Agora is recognized globally for its powerful APIs that enable real-time engagement through voice, video, and interactive live streaming. Headquartered in Santa Clara, California, the company serves over 1,700 organizations worldwide, providing cutting-edge solutions for various applications, from social media to education and telehealth.
Banuba, with over nine years in the market, specializes in augmented reality technologies, offering software development kits (SDKs) for AR and video editing. Their innovations include virtual try-on solutions for face, hair, and hand applications.
For more information on Agora and Banuba, visit their respective websites.
