In a remarkable celebration of creativity and longevity, Australian fashion label Romance Was Born unveiled a portrait created by Samuel Hodge at the National Portrait Gallery in Canberra on March 15, 2024. This event marks the duo’s 20-year journey in the fashion industry, where they have consistently defied the norms of fast fashion, garnering admiration from high-profile figures such as Cate Blanchett and Rose Byrne.
Designers Anna Plunkett and Luke Sales, who first met while studying at East Sydney TAFE’s Fashion Design Studio in 2002, expressed their surprise and humility at having their portrait featured in such a prestigious venue. “I find the idea of just a normal portrait a bit bizarre, especially when we feel like we’re so young in our career,” Sales remarked during the unveiling. He added, “I would say we’re halfway through our career, but who knows?” Plunkett echoed his sentiment, saying, “It’s all rather humbling, but when you’re hanging beside Nick Cave, it really doesn’t get much better.”
Two Decades of Creative Distinction
For the past two decades, Romance Was Born has carved a niche in the fashion world, attracting a following for its emotionally resonant and intricately designed garments. The brand’s founders chose to prioritize artistic expression over conventional career paths, turning down internships with renowned designer John Galliano in Paris to launch their own label. While financial success has not always mirrored their artistic acclaim, they have become beloved by those who appreciate fashion as an art form.
Their approach contrasts sharply with brands like Zimmermann, Aje, and Camilla, which have achieved significant commercial success. Reflecting on their journey, Sales mentioned a recent conversation with Plunkett during a ride-share: “If we just made clothes and sold them like everyone else, our lives would be so much easier. But it’s just not how we work. We have these big ideas, and we want to follow them.”
A Portrait of Resilience and Innovation
The decision to feature Hodge’s collage in the National Portrait Gallery underscores the significance of the duo’s contribution to Australian fashion. Director Bree Pickering welcomed the work, which intertwines the brand’s rich history with portraits of Plunkett and Sales, adding depth to the gallery’s collection. The portrait not only captures the essence of the designers but also serves as a testament to their resilience in an industry often dominated by trends and fleeting popularity.
As Romance Was Born continues to evolve, Plunkett and Sales remain committed to their vision of creating garments that resonate on a personal level. Their story exemplifies the blend of passion and creativity that defines successful artistry, showcasing how dedication to one’s craft can lead to lasting recognition, even in unconventional settings like a national gallery.
