Billy Porter, the acclaimed singer and actor, has embarked on an ambitious journey to establish his own fashion and beauty empire. Following the launch of his inaugural makeup line, Black Mona Lisa, Porter aims to expand the brand beyond cosmetics into clothing, footwear, and even cookware. The name of his cosmetics company reflects both his artistic vision and his 2023 song of the same name, featuring products such as cleansers, serums, eye shimmers, and lipsticks.
In an interview with WWD, Porter expressed his vision for the brand. “Black Mona Lisa to me is ever-present. It’s classic forever and doesn’t go out of style. This is just Black Mona Lisa beyond the music,” he stated. His ambition is not limited to makeup; he envisions a comprehensive lifestyle brand that encapsulates creativity and self-expression.
Porter emphasized the liberating aspect of makeup, stating, “What I’ve learned from being out with my younger friends is that there are no letters; there are no rules.” He described his brand as a means to “free people” from traditional constraints, allowing individuals to embrace their authentic selves. “This is my authentic self, and I didn’t even know it. That’s what I want this brand to be,” he added, highlighting his desire for inclusivity and fun in the beauty industry.
Despite his vibrant public persona, Porter identifies as an introvert. He mentioned in a discussion with Town and Country magazine, “I know how to be an extrovert because my job requires it. But if you want to know the real me, I’m a home boy, I want to be with my friends.” This introspective side has shaped his artistic journey and informs his approach to his new ventures.
Porter’s recent experience living and working in London for a West End revival of Cabaret has been particularly transformative for him. He described this chapter of his life as “really healing,” noting the city’s rich culture and acceptance. “I love the people, the architecture. I love how art is still for everyone,” he remarked, appreciating London’s vibrant fashion scene and its celebration of sexual positivity.
As Billy Porter continues to develop the Black Mona Lisa brand, his commitment to authenticity and freedom of expression stands at the forefront. His journey reflects a broader trend in the beauty industry, where personal identity and creativity increasingly drive consumer choices. With his sights set on expanding into fashion and beyond, Porter is poised to make a significant impact in the industry while inspiring others to embrace their true selves.
