Publicity photo of recording artist Rawle. (Photo credit: Steve West)
ATLANTA, July 1, 2025 — Canadian-Guyanese recording artist Rawle is set to launch a groundbreaking multimedia project that blends music and film in a unique narrative format. The project, titled Echoes of Rawle, includes a seven-song EP paired with a seven-part streaming video series. The debut single, “Unconditional”, released on March 21, 2025, is already gaining significant traction on soul-format radio and streaming platforms, building anticipation for the full release.
This innovative project is a collaboration with Grammy-winning talent and filmmaker Lisa Wu, who plays a pivotal role in the narrative video series. Each track from the EP is presented as an episode in a cinematic journey, marking Rawle’s entry into the film industry. The series stars Wu as a spiritual guide, leading Rawle through symbolic doorways between episodes. “Lisa appears in every room—every video,” Rawle explained. “She’s a guide through the emotional journey the music represents. Each song opens a door, literally and spiritually, to the next episode.”
Blending Music and Film
The project is executive produced by Rawle, with the debut video for “Unconditional” directed by Greg Galloway. Known for his work on films like The Anatomy of Love and 24 Hours, Galloway brings a cinematic depth to the series. The music production on “Unconditional” is led by Grammy-winning Canadian producer Yonatan Watts, recognized for his contributions to Chris Brown’s award-winning album 11:11 and Ariana Grande’s Positions. Additional production is provided by Toronto-based Joël St. John, known professionally as Gianelo Power.
Vocal production and engineering were handled by Andreena Miller, also known as The BLK LT$. A Toronto native, Miller co-wrote the track with Rawle and has collaborated with artists like Drake and Future. Her expertise adds a distinct polish and emotional depth to the song.
Expanding Creative Horizons
The complete video series, collectively titled Echoes of Rawle, is being developed for streaming distribution, with plans to pitch to platforms such as Amazon and Tubi. This hybrid entertainment experience merges music, film, and narrative performance, meeting the growing demand for content that transcends traditional audio formats. “This project reflects where I am spiritually, musically, and emotionally,” said Rawle. “Echoes of Rawle is me leaving a trail through sound and imagery. It’s about breaking the wall between music and narrative.”
Rawle’s venture into film is not limited to this project. He will also appear in Lisa Wu’s upcoming trilogy Scavenger Hunt, alongside notable actors such as Bill Duke and Clifton Powell. This expansion into film highlights Rawle’s commitment to broadening his artistic reach and exploring new creative territories.
Building on Past Success
Rawle’s rise in the independent R&B/pop scene has been marked by significant milestones. His 2023 single “Broken Love,” featuring The X Factor USA winner Melanie Amaro, surpassed 750,000 streams. His 2022 debut EP Find My Way contributed to his overall total of more than 1.25 million streams across platforms. These achievements underscore his growing influence and the anticipation surrounding his latest project.
According to industry experts, Rawle’s innovative approach to blending music with cinematic storytelling could set a new standard in the entertainment industry. By integrating multiple forms of media, he is tapping into a trend that appeals to audiences seeking immersive and multifaceted experiences.
The Future of Multimedia Storytelling
The release of Echoes of Rawle represents a significant step forward in the evolution of multimedia storytelling. As artists increasingly explore the intersection of music and film, projects like Rawle’s are likely to become more prevalent. This trend reflects a broader shift in the entertainment landscape, where audiences crave content that offers depth and engagement beyond traditional formats.
As Rawle prepares to unveil the full EP and video series, the industry will be watching closely to see how this ambitious project is received. With his unique blend of music and narrative, Rawle is poised to make a lasting impact on both the music and film industries.
For more information on Rawle and his upcoming projects, interested parties can contact his media representative, Rick Krusky, at 818-521-8294 or via email at [email protected]
