The MTV Video Music Awards red carpet on September 12, 2023, showcased a mix of striking fashion statements and nostalgic nods to past styles. With a notable absence of Lady Gaga on the red carpet, who chose instead to make a dramatic entrance accepting her Artist of the Year trophy, the evening suggested a shifting dynamic in how celebrities approach this iconic fashion moment.
Ariana Grande, dressed in designs from Fendi and Tamara Ralph, presented a more subdued look compared to the excitement surrounding her win for Video of the Year for “Brighter Days Ahead.” Similarly, Mariah Carey’s eye-catching gold leotard and go-go boots could not overshadow her triumphant return to the stage for a medley celebrating her first VMA for Video Vanguard. The contrast between this year’s style and memorable past moments, such as Madonna’s 1984 white lace bustier and Gaga’s infamous meat dress in 2010, was palpable.
Highlighting Unique Fashion Choices
Among the evening’s standout moments was Doja Cat, who made headlines not just for her performance but for her quirky fashion choice of eating her lipstick on the red carpet. Yungblud also drew attention with his playful poses, paying tribute to rock legend Ozzy Osbourne. While some may argue that leather pants and bold makeup are becoming the norm, several artists made powerful fashion statements that reignited interest in the red carpet’s potential.
Lady Gaga once again proved her fashion influence with a striking purple lace and black-ruffled gown from Marc Jacobs’ celebrated autumn 2025 collection. Her appearance underscored the artistry behind her fashion choices, aligning perfectly with her role in the upcoming Addams Family spin-off on Netflix.
Tyla, winner of the Best Afrobeats Video for “Push 2 Start,” turned heads with a modern interpretation of Chanel’s spring 1993 collection. Opting to wear the top as a dress, she succinctly stated, “I said, ‘Put me in Chanel,’” cleverly promoting her next single titled “Chanel.”
Bold Statements and Vintage Styles
Rapper Ice Spice embraced her love for plaid while diving into the Ralph Lauren archive with a vintage look from 2003. The plaid patchwork denim skirt harmoniously blended with her fierce attitude, adding a refreshing twist to Lauren’s classic WASP-y aesthetic.
Singer Sabrina Carpenter made a departure from her usual retro style, opting for a fitted red lace gown from Valentino. This choice highlighted her evolution as an artist, marrying sophistication with a hint of allure through sheer fabric that offered a contemporary edge.
Doja Cat’s outfit combined elements of country and pop, featuring an ’80s blonde wig reminiscent of Dolly Parton. Her harlequin mini dress in baby blue and lemon from Balmain’s pre-fall 2024 collection reflected a playful homage to different musical eras, showcasing her unique flair on the red carpet.
As the fashion world continues to evolve, this year’s VMAs reminded attendees that the red carpet remains a platform for creativity and expression. With a mix of new inspirations and classic references, artists demonstrated that there is still much to celebrate in awards show attire. The event may have shifted in focus, but the impact of these fashion choices will not soon be forgotten.
