New Chicken Treat chief executive Jamie Stewart pictured at the fast food company’s Osborne Park office, Perth, on Friday.
Jamie Stewart has relocated from Melbourne to Perth to lead the iconic fast-food brand Chicken Treat. Appointed as chief executive in late 2025, Stewart steps into a role previously held by Mimma Battista, who revitalized the brand during her tenure. Under her leadership, Chicken Treat transformed from a struggling franchise into a profitable entity, boasting a remarkable 180 percent improvement in earnings before interest, tax, depreciation, and amortisation.
Reflecting on his predecessor’s impact, Stewart noted, “The legacy that Mimma has left behind, it’s really strong foundations for me.” His goal is to ensure Chicken Treat remains a beloved choice for Western Australians. The brand, established in Western Australia nearly fifty years ago, is known for its loyal customer base and strong regional identity.
Stewart’s previous role as chief operating officer at the food chain Sushi Sushi provided him with significant experience in the food industry. His decision to join Chicken Treat was influenced by the brand’s evolving image and menu. He expressed enthusiasm for the “absolute obsession and love” that Western Australians have for Chicken Treat, which he believes is a testament to the brand’s enduring popularity.
In addition to maintaining the existing network of 63 stores in Western Australia, Stewart faces the challenge of reigniting the brand’s expansion efforts on the east coast. Chicken Treat previously attempted to enter the eastern market in December 2022 with locations in Eastern Creek and Crows Nest, Sydney, but these stores were closed in early 2024. While Stewart refrained from commenting on a potential return to the eastern seaboard, he emphasized his focus on solidifying the current operations.
With plans to open a new outlet in Anketell in January 2024, Stewart is optimistic about the brand’s future. He highlighted the growing population and land availability in Western Australia as significant opportunities for expansion.
Chicken Treat is part of the portfolio of Craveable Brands, which also includes popular franchises like Red Rooster and Oporto. The company reported a profit of $17.2 million for the year ending June 2025, a slight decrease from $21.7 million the previous year, with total revenue reaching $228.4 million.
As Chicken Treat approaches its 50th anniversary in October, Stewart’s leadership will be crucial in navigating the brand’s next chapter and sustaining its strong connection with customers in Western Australia.
