6 November, 2025
pm-anthony-albanese-praises-young-advocate-flossie-for-social-media-ban

Australian Prime Minister Anthony Albanese commended 12-year-old advocate Flossie Brodribb for her efforts in promoting a government ban on social media for children under the age of 16. During a meeting in Canberra, Flossie presented Albanese with a friendship bracelet, symbolizing their shared commitment to this important initiative.

Flossie has diligently researched the effects of social media on childhood development and has emerged as a passionate voice for the ban. In a statement during Question Time, Albanese described her advocacy as “inspiring” and emphasized that the ban aims to encourage Australian children to engage in real-life activities rather than remaining glued to screens.

Legislative Background and Implications

The ban, set to take effect on December 10, 2024, mandates that technology platforms verify the ages of their users, denying access to those younger than 16. This legislation includes major platforms such as Facebook, TikTok, Snapchat, and X. Failure to comply may result in penalties up to $49.5 million.

This regulatory move follows mounting pressure from psychologists and parents concerned about the impact of social media on children’s mental health. At a parliamentary hearing last year, Karen Robertson, vice-president of the Australian Parents Council, highlighted the urgent need for “swift and meaningful” reforms to restore a balanced childhood free from excessive screen time.

“We’ve lost the power to parent,” she stated, underscoring the pervasive influence of technology companies over children’s lives.

Community-Driven Change

Albanese expressed confidence in the ban’s potential success, noting that it is a grassroots initiative rather than a top-down government mandate. “This isn’t a debate that comes from the top down,” he said in an interview with ABC. “This is a debate that has come from the bottom, from the community, from parents—tragically, some who have lost their sons and daughters.”

This initiative reflects a significant shift in the public dialogue surrounding children’s engagement with technology. Albanese acknowledged Flossie’s role, stating, “It’s quite extraordinary that young people like Flossie are out there with their peers, encouraging them to engage in sports, music, and reading.”

Communications Minister Anika Wells also weighed in on the legislation, stating that while the new laws will not create a perfect solution, they will bring “a significant and meaningful difference.” She pointed out that a concerning 70% of young Australians have encountered harmful content online, a statistic that highlights the urgency of this legislative effort.

The Prime Minister’s meeting with Flossie not only symbolizes support for the ban but also represents a broader commitment to ensuring a healthier, more balanced lifestyle for Australian youth.