The allure of streaming services has led many to believe that instant access to films would save time. Yet, for some, the reality has become a paradox of choice, leading to a longing for the simplicity of traditional video rentals. This shift in perspective was recently highlighted by the experience of attending a Q&A event with indie director Alex Ross Perry during the Melbourne International Film Festival.
Perry’s documentaries, including Videoheaven, explore the nostalgia associated with video rental stores. The film serves as a poignant reminder of the cultural significance these establishments held in the pre-streaming era. After screening Videoheaven, a local film enthusiast reflected on the hours spent in their hometown Blockbuster, recalling the joy and frustration of selecting films that would satisfy both personal tastes and family dynamics, such as the decision to rent The Craft during their teenage years.
Moving to Melbourne to study cinema, this individual found their first share house just minutes away from Picture Search, a beloved independent video rental store. In 2009, before the arrival of major streaming platforms like Stan and Netflix in Australia, Picture Search was a treasure trove of film options. The cramped aisles, filled with a diverse array of titles, provided a unique experience that streaming services often fail to replicate.
As streaming platforms flooded the market, the allure of physical rentals began to wane. The perception of having infinite choices was quickly shattered, revealing the limitations of available content. Paying around $15 monthly for multiple subscriptions raised questions about value, particularly when many sought-after films remained elusive on these platforms.
Earlier this year, the author decided to abandon streaming in favor of a more traditional approach. They felt disillusioned by the prospect of spending hundreds of dollars annually for the chance to enjoy a handful of films. With a growing list of films they had always wanted to see but never got around to, the decision to revisit Picture Search felt like a logical step.
During the visit, the author rented four films directed by Alex Ross Perry. The modest rental fee of $12 was complemented by a long-standing late fee from a previous visit, illustrating the store’s enduring charm. Remarkably, the late fee had not accrued any interest over the years, highlighting the customer-friendly approach of the establishment.
This nostalgic return to video rentals not only reflects a personal journey but also underscores a broader cultural trend. As streaming services continue to proliferate, some film enthusiasts are seeking the tactile experience of browsing shelves and making deliberate choices. For many, this slower, more thoughtful engagement with cinema is a welcome antidote to the overwhelming nature of digital consumption.
As the landscape of film consumption evolves, it remains to be seen whether traditional video rental stores like Picture Search can thrive in an age dominated by streaming. Nonetheless, the human connection to film, rooted in shared experiences and the joy of discovery, continues to resonate deeply with audiences.
