Target’s Circle Week sale has launched, offering significant discounts on more than 75 Lego sets, with prices reduced by at least 30%. This seasonal promotion commenced on October 5, 2023, and will run until October 11, 2023. Customers can find deals on sets from popular franchises, including Star Wars, Marvel, Harry Potter, and Disney, boasting some of the lowest prices seen in recent memory.
In a competitive retail environment, Amazon is matching many of Target’s Lego discounts as part of its early Prime Big Deal Days sale. However, Target is also featuring several exclusive sets that are not available anywhere else. Both retailers are expected to sell out of popular items prior to the end of the promotion, compelling interested buyers to act quickly.
Target is promoting the sale with claims of 30% off, but it is important to note that some sets were already discounted, meaning the 30% reduction is applied on top of existing price cuts. Customers seeking these deals will need to log in or register for a free Target Circle rewards membership to access the promotions online.
Exclusive Offers on Star Wars and More
Among the standout deals are those from the Star Wars line, which feature some of the best prices seen during previous Circle Week events. Notable exclusive items include the Wicket the Ewok buildable figure, consisting of 1,010 pieces, now available for $91 (originally $130). Another highlight is the AT-AT Driver Helmet display model, currently priced at $49 (down from $70).
Amazon is also price-matching several of Target’s Lego Star Wars deals, including sets that are soon to be retired. Other significant discounts include:
– Darth Vader Helmet (834 pieces) – $44.79 (was $80)
– Star Wars Advent Calendar (263 pieces) – $31.49 (was $45)
– Ahsoka Tano’s T-6 Jedi Shuttle (599 pieces) – $38.49 (was $80)
The range of discounts extends beyond Star Wars, featuring Lego sets from Marvel and DC, where prices are similarly competitive. For example, the Infinity Gauntlet (590 pieces) is now priced at $51.09 (originally $80), while the Spider-Man Mech is available for just $6.64.
Deals Across Other Popular Franchises
The Harry Potter franchise is also well-represented in this sale, with the Hogwarts Express & Hogsmeade Station set (1,074 pieces) available for $77 (was $130). Target is offering exclusive sets such as the Triwizard Tournament: The Arrival (1,229 pieces) for $98, a notable reduction from its original price of $140.
In the realm of Disney, customers can find the Encanto: The Magical Madrigal House (1,560 pieces) priced at $89.59 (was $160). Numerous other sets are receiving significant markdowns, making this an excellent opportunity for collectors and fans alike.
The Lego City collection also features impressive discounts, especially on space-related sets. For example, the Space: Science Lab (560 pieces) is down to $24.49 from $35, while the Space: Modular Space Station (1,097 pieces) is now $61.59 (was $110).
As the promotion continues through October 11, customers are encouraged to explore the various deals available. With discounts across multiple franchises and exclusive items at Target, Lego enthusiasts will find ample opportunities to enhance their collections.
