On October 31, 2025, during the 22nd World Congress of Chinese Medicine in Sydney, Australia, Wanglaoji officially launched its WALOVI international cans. This event marks a significant milestone for the brand, as it enters the Australian market through a partnership with local enterprise Valucky Australia Pty Ltd. This initiative reflects Wanglaoji’s broader strategy of global expansion, driven by both industry recognition and increasing market value.
At the launch, Li Xiaojun, Chairman of Guangzhou Pharmaceutical Holdings Limited, shared insights into Wanglaoji’s international ambitions. He emphasized the importance of not only exporting products but also sharing rich Chinese cultural narratives that resonate with younger audiences worldwide. “Just like the game ‘Black Myth: Wukong,’ we aim to transform Eastern culture from being merely known to being truly loved,” he stated.
Fang Dafeng, General Manager of Guangzhou Wang Lao Ji Great Health Industry Co., LTD, elaborated on the brand’s evolution over its 197-year history. “Wanglaoji has undergone three transformative phases—from traditional Chinese medicine to herbal tea, and now, to natural plant beverages—always adapting to contemporary consumer needs,” he explained. This adaptability positions the brand well as it seeks to broaden its footprint in Australia.
The partnership with Valucky Australia Pty Ltd is set to enhance Wanglaoji’s distribution across various channels, including convenience stores, Chinese restaurants, and Asian eateries. Additionally, the WALOVI international cans will be available on major online platforms such as Woolworths, Woozoo, and Costco, catering to the growing demand for healthy beverage options among local consumers.
WALOVI has achieved remarkable success globally, ranking first in plant beverage sales for five consecutive years, according to Frost & Sullivan. Domestically, the brand commands nearly 50% of the plant drink market share, with its international presence expanding 6.5-fold over the past decade and an annual growth rate exceeding 25%.
Wanglaoji’s journey has evolved from its early presence in the United States in the early 20th century to the launch of its English brand, WALOVI, in 2023. Following its debut of international cans in Shanghai this past August, the brand continues to expand into Southeast Asia, the Middle East, Europe, and now Australia. With WALOVI as its brand emblem and the introduction of international cans, Wanglaoji is strategically positioning itself to compete more effectively in the global marketplace.
As Wanglaoji embarks on this exciting new chapter, the company aims to connect with consumers by promoting not just its products, but also the rich cultural heritage that accompanies them.
