Former Formula 1 star Daniel Ricciardo has officially partnered with Ford Motor Company as a global Ford Racing ambassador. This collaboration coincides with Ford’s entry into Formula 1 through a partnership with Oracle Red Bull Racing. Ricciardo, a passionate fan of Ford’s Raptor trucks, will focus on promoting the brand and its high-performance vehicles.
Ricciardo’s journey with Ford began in 2017 when he purchased his first Raptor pick-up truck, a vehicle that he describes as a symbol of his love for automobiles. “I wanted to write you all a quick note to coincide with some exciting news,” he stated in a recent announcement. “While my racing days are behind me, my love for anything with wheels will always remain high.”
Ricciardo’s Commitment to Ford Racing
The Australian racing driver expressed enthusiasm about working closely with the Ford Racing team, emphasizing the significance of the Raptor brand. The Raptor lineup includes the F-150 Raptor, Ranger Raptor, and Bronco Raptor, each designed for high-performance and off-road capabilities. Ricciardo believes these vehicles resonate with his adventurous spirit.
Reflecting on his memories with Ford, he recalled the moment he bought his Raptor. “Priorities, am I right?” he joked, indicating his deep connection with the brand. He also shared experiences visiting Ford’s facilities in Dearborn and Cologne, where he interacted with employees and witnessed the company’s commitment to motorsports.
Throughout these visits, Ricciardo noted the palpable passion for motorsports among Ford employees. “What excites me most is how you all continue to find ways of having fun while innovating,” he added. He praised Ford for its ability to integrate motorsport developments into consumer vehicles, highlighting the Raptor as a prime example of this synergy.
A Bright Future Ahead
As Ricciardo embarks on this new chapter, he looks forward to the various projects on Ford Racing’s agenda, including events like Dakar, Le Mans, and Bathurst. “I couldn’t be more excited for all the amazing drives ahead with Ford,” he affirmed. His enthusiasm for the brand and its vehicles was evident, as he expressed eagerness to connect with other Raptor enthusiasts.
Ricciardo’s departure from Formula 1 in 2024, after being dropped from Red Bull’s sister team, RB (now Racing Bulls), left fans curious about his future. His recent announcement has now clarified his next steps and solidified his role within the automotive industry.
With this new partnership, Ricciardo not only strengthens his bond with Ford but also embarks on a journey that bridges his racing legacy with his passion for high-performance vehicles.
